Do You Need ACT Scores to Transfer Colleges A Guide

Do You Need ACT Scores to Transfer Colleges A Guide SAT / ACT Prep Online Guides and Tips One of the most complicated parts of transferring colleges is determining what the requirements are, especially when it comes to standardized tests. Unfortunately, there’s no simple answer to the question of whether you need to take the ACT as a transfer student, but this guide will walk you through how different schools policies vary and explain how much SAT and ACT scores count when applying as a transfer. Do You Need ACT Scores to Apply to College as a Transfer Student? The short answer is that it varies. What’s required of transfer applicants differsdepending on the school you’re interested in and how many credits you’ve completed so far. Generally speaking, the smaller and more selective the school and the fewer credits you’ve completed, the more likely it is that you’ll need to submit test scores. Most schools will also waive standardized testing requirements if you’ve been out of high school for more than five years or if taking the ACT represents an undue financial burden. To give you a sense of the range of policies, the following chart outlines the test score policies for a handful of schools.The far right column gives the number of credit hours (in semesters) above which any testing requirement is waived, and any other specific guidelines. School Requires ACTs Exceptions/Notes USC Yes More than 30 credit hours UT Austin No CU Boulder Yes More than 24 credit hours University of Illinois Yes More than 30 credit hours (but test scores are still recommended) Harvard Yes None University of California No Dartmouth Yes None Middlebury Yes Must send original high school scores Georgetown Yes At least5 years out of high school University of Washington Yes More than 40 transferable credits As you can see, schools' policies vary quite abit, so your best bet is to look up each school’s rulesabout whether transfer applicants need to submit standardized test scores. Figuring out how exactly to find that information can be a bit tricky, so here are some places to start: Look at the section of the website for transfer applicants. There might be a specific page about standardized scores; otherwise, try the application checklist or the FAQ page. Another approach is to search for â€Å"[your school] transfer ACT scores.† You may have to try a couple of the links before you find the information you need, however. If you're really having trouble, just call the admission office and ask! They'll be able to answer any questions you have about the transfer process. How Important Are ACT Scores As a Transfer Student? The other big question most students have about standardized tests is whether their scores count as muchfor transfer admissions as the do for freshmen ones. Happily, test scoresgenerally don't matter as much when you apply as a upperclassman transfer. ACT and SAT scores are used to predict college success. Since transfer students have proof of whether they can succeed in college in the form of their college transcripts, schools usuallycount SATs and ACTs less heavily than they do for freshman applicants. "If a student is transferring after one semester in college or a year, schools usually want the SAT [or ACT] and high school GPA, but the further away from high school, the less schools rely on them," college counselor Deborah Shames told US News. Again, though, the answer to this question is somewhat dependent on which schools you’re applying to- more competitive schools care more about test scores than less competitive ones. Meanwhile, if you’re transferringfromcommunity college, your school may have a guaranteed admission agreement with the local state university. The majority of these programs don’t require test scores, but some do. Further Reading If you have more questions about transferringcolleges, read our complete guide to the transfer process. Thinking about transferring, but not sure where you want to go? Use these college search sites to findthe school that's right for you. Or maybe you need help with another part of the application, like writing about extracurricularsor asking for recommendation letters. Disappointed with your ACT scores? Want to improve your ACT score by 4+ points? Download our free guide to the top 5 strategies you need in your prep to improve your ACT score dramatically. Have friends who also need help with test prep? Share this article! Tweet Alex Heimbach About the Author Alex is an experienced tutor and writer. Over the past five years, she has worked with almost a hundred students and written about pop culture for a wide range of publications. She graduated with honors from University of Chicago, receiving a BA in English and Anthropology, and then went on to earn an MA at NYU in Cultural Reporting and Criticism. In high school, she was a National Merit Scholar, took 12 AP tests and scored 99 percentile scores on the SAT and ACT. 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Welding - Plumbing - Learn a Trade, Find a Job

Welding - Plumbing - Learn a Trade, Find a Job It’s probably fair to say that nobody wants to experience the Great Depression again. Ever. The unemployment rate hit 20.1 percent in 1935. Our senior generations remember those days well. It seems you don’t easily forget being hungry. The U.S. Department of Labor reports that in January, 2009, the unemployment rate in the U.S. was 7.6 percent. People are responding by taking action, some of them by going back to school to learn a trade or finish a degree. Welding or CNA Anyone? â€Å"Interest in our Certified Nursing Assistant (CNA) classes is way up,† said John Kenney, Director of Continuing Education at Arkansas State University – Mountain Home (ASUMH). â€Å"Our welding technology program has seen the largest jump.† Kenney increased his welding faculty this semester to provide more classes. ASUMH now offers evening classes Monday through Friday and day classes Friday and Saturday, and most are filled to capacity. â€Å"Im seeing a definite shift this semester,† Kenney said, â€Å"from retirees who just want to learn to weld to a younger group of students who are in their late 20’s, early 30’s who are looking for a change in careers or who want to start a new career. As you would expect, some have been laid off from their jobs or are underemployed. They seem to be a motivated group who are eager to learn.† Kenney reported that many are choosing to document their skills through national certification testing such as that provided by the American Welding Society. Add a Degree to Your Trade Knowledge At the University of Minnesota, Bob Stine, the Associate Dean of the College of Continuing Education, Degree and Credit Programs, sees increased interest in the B.A. degree they offer in Construction Management. It’s designed for people who already have a two-year Associate’s degree and want to advance their careers. Students come in as juniors. â€Å"There’s a heavy dose of applied business courses,† Stine said, â€Å"so students learn the business side of the background they already have in a certain trade.† The U of M also offers a new online degree completion program for students who have at least two years of college and want to finish their degree. The innovative program starts with one face-to-face introductory class and is completed online. â€Å"The first class is about self-reflection,† Stine said, â€Å"in which students ask themselves why they’re going back to school, why it’s rational, and what their desired course list looks like. They say at the end, ‘Now I understand what I’m doing and why,’ and off they go.† How About an Environmental Occupation? The Water Quality courses at the Training, Research Education for Environmental Occupations Center (TREEO) at the University of Florida are popular and appreciated. This is what one student had to say, â€Å"My confidence level shot up, and the most valuable portions of the course to me were the math, trouble-shooting, and treatment processes.† Even the smallest towns need water-treatment personnel. It’s one of those jobs we tend to take for granted. UF also provides courses in everything from health professions and insurance to law and real estate. Dr. Eileen I. Oliver, is Interim Dean and Professor of the Division of Continuing Education there. Overall, Enrollment is Up â€Å"Overall, enrollment is up this semester at ASUMH for all classes and I believe at most 2-year colleges,† Kenney said. â€Å"Money is tight and community colleges offer good value for dollars spent.† ASUMH is beginning new CNA classes each month and they’re usually at maximum enrollment. Kenney is seeing several students who have been working in housekeeping or who have been employed as aids who want to increase their skill-level for higher-paying jobs as Certified Nursing Assistants. Charles Russell, a learner representative who answers an information line at the U of M, shared his take on the changes he sees in callers to the university. â€Å"My instincts tell me we are getting fewer passive inquiries and more decisive action from learners,† Russell wrote. â€Å" ‘I am thinking about’ is being replaced with, ‘I need to.’ To me, this subtle shift is the result of the economy forcing the decision as people react to their personal anxieties over the current economic uncertainties. Being proactive gives a person the feeling of control over their situation.† The U of M is also seeing a definite â€Å"increase in the number of people seeking individual appointments with our career and lifework counselor,† according to Rachel Wright, Marketing Communications Associate. All of this is good news for non-traditional students considering going back to school to either protect a job they love or to find a more secure position. Take the advice of these professionals. Check out what your local community colleges and universities have to offer you. Ask how they make it easy for you to take classes while you’re working and raising a family. Make an appointment with a counselor. Take action. You don’t ever have to go hungry.

Give an argument for legalizing active euthanasia and an argument Essay

Give an argument for legalizing active euthanasia and an argument against it - Essay Example To start with, euthanasia denies the basic right of a human for the appropriate treatment and life and therefore, weakens the respect for it. Regardless of the type of euthanasia, whether it is passive or active, its essence lies in performing action that leads to either letting one die or to killing a person rather than offering healthcare, providing medical and emotional support, of which patients are in need. (Ebrahimi, 2012) As a result, the sanctity and respect of human life becomes devaluated and human ethics – challenged as far as people no longer question the personal capacity to make decisions concerning patients’ lives. Furthermore, the procedure of euthanasia should be regarded as a violation of duties of medical professionals, who are aimed at saving lives, not depriving of them. According to the International Code of Medical Ethics, doctors are expected to â€Å"always bear in mind the obligation of preserving human life from the time of conception until death.† ("Twelwe reasons why," 2015) Similarly, adhering to the Hippocratic Oath specialists promise not to give â€Å"deadly medicine to anyone if asked, nor suggest such counsel†¦Ã¢â‚¬  (Yin Au, 2010) Thereof, doctors are obliged to apply efforts to prolong the life of a patient possibly long rather than choosing the easier path – euthanasia. Taking it into consideration, the right of medical specialists to be engaged in this procedure remains doubtful. In addition, it is obvious that the legalization of euthanasia can place pressure on terminally ill and the elderly to resort to it for the sake of not being a burden for others. Facing a deadly illness or entering particular age when the end of life seems to be approaching, a person may feel like being obliged to resort to euthanasia in order not to feel guilty for creating inconveniences for the family, even though being morally opposed to and, in fact, not wanting euthanasia. (Ebrahimi, 2012) By this, patients with similar diagnosis

The impact of Chinese Communist Party leaders' legitimacy to rule on Essay

The impact of Chinese Communist Party leaders' legitimacy to rule on Chinese Security and foreign policy decision making - Essay Example During his regime, the initiatives he undertook include land reform, the collectivization of agriculture, and the spread of medical services; this leader of the revolution remained alert to what he saw to be new forms of oppression and sensitive to the interests of the oppressed in the era that the country had major reforms. In 1958 he advocated a self-reliant Great Leap Forward campaign in rural development and the failure of the Leap led Mao to turn many responsibilities over to other leaders as well as to withdraw from active decision making and make it include majority opinions. During the early 1960s, Mao continued his restless challenge of what he perceived as new forms of domination where in foreign policy he led China's divorce from the Soviet Union. Domestically, he became increasingly wary of his subordinates' approach to development, fearing that it was fostering deep social and political inequalities; when Liu, Deng, and others seemed to be ignoring his call to remember c lass struggles Mao in 1966 initiated the Great Proletarian Cultural Revolution, exploiting discontent among some students and others. The Cultural Revolution was successful in eliminating many who opposed his policies but led to serious disorder, forcing Mao to call in the military to restore order in the late 1960s, the result of which was not favorable to the country at large. For decades, Zhou Enlai (1898-1976) was one of the most prominent and respected leader of the communist movement who reached out to otherwise hostile political forces; he played an important role in securing Chiang Kaishek's release during the Xian (Sian) Incident of December 1936 and he headed the CCP liaison team to oppose Japanese imperialism and similarly, Zhou represented the CCP in negotiations with the Nationalists during the mediation effort of U.S. General George Marshall. The history of the country talks of another of the first generation Chinese Communist Party leaders Deng Xiaoping, who held prom inent positions in the government in the 1950s and 1960s, but was eliminated from office, imprisoned during the years of the Cultural Revolution, 1966-76 and his family persecuted. His goal in 1976 was to set China back on the course of economic development that had been badly interrupted during the final years of Mao's leadership as his rallying cry became the Four Modernization articulated by Zhou Enlai in 1975, which entailed the development of industry, agriculture, defense as well as science and technology. Chinese Foreign Policies in the Global Order China has placed particular emphasis on the development of good-neighborly relations and partnership with border countries in order to prevent external threats from exacerbating internal frictions and as well has emphasized non-military aspects of its comprehensive national power. It has developed approaches such as setting aside areas of disagreement with neighboring states, focusing on confidence-building measures to promote tie s; and engaging in economic integration and multilateral cooperation to address shared concerns, (Bergsten,

Chemical Policy Regulation Essay Example for Free

Chemical Policy Regulation Essay The European Commission’s Registration, Evaluation and Authorisation of Chemicals (REACH) is a new system wherein manufacturers, distributors, and importers are required to sign-in their chemical inventories into a centralized database, along with information on physical and chemical properties, safe handling, hazards, and uses. Substances with carcinogenic, toxic, or mutagenic activity will require permission before being used, and any chemical whose risks are too unmanageable will be banned for use. REACH will thus be an aid in the management of information on chemicals, since it will demand that unknown data on chemicals currently in use be determined for registration purposes, and that new chemicals to be used by industry will now have a standardized procedure for the acquisition and distribution of information and control on their use. In detail, REACH will operate in the manner described in the following sentences. First, parties dealing in chemical products will be required to send a dossier of information on chemicals that they handle that are produced in excess of 1 metric tonne annually. Basic information will be required of chemicals dispensed in the range of 1-10 metric tonnes, while more will be asked of chemicals distributed in larger quantities. As an example of additional data that will be required, substances produced in excess of 10 tonnes annually should have an associated chemical safety report in which the hazard and risk assessment of the substance for specified uses must be outlined and how the risks posed by the chemical can be adequately controlled for these uses. One component of the assessment is an â€Å"exposure scenario†, a summary of the use(s) and appropriate risk management measures for the substance studied. All the safety data then submitted for â€Å"substances of very high concern† and chemicals used in bulk will be evaluated by a panel of experts, and any chemical whose use cannot be justified in terms of its risk of use being under control or its socio-economic value outweighing risks considered will be subjected to a phase-out and replacement with safer alternatives, if there are any. REACH in effect is an implementation of the venerable â€Å"precautionary principle†, one statement of which being that the burden of proof of a chemical’s ability to deal severe or irreversible harm should be foisted upon the advocates of the chemical’s use, in the absence of evidence that the chemical is safe for use. To illustrate the importance of the â€Å"precautionary principle†, one only needs to look at dichlorodiphenyltrichloroethane (DDT) and the organochlorine pesticides that followed. At the time of their introduction, they were widely accepted and hailed as being much safer than the inorganic pesticides such as the arsenicals that were then the mainstays of pest control. It was only after many years of use that their deleterious effects towards human health and the environment became noticeable. In short, the tenet â€Å"innocent until proven guilty† is not to be applied to chemicals that may require years of use before exerting ill effects, and by then the damage done may already be too difficult or impossible to undo. REACH aims to address issues such as safety, the phasing out of â€Å"substances of concern†, and the encouragement of innovation in industry. In detail, REACH can address health issues because, by its very nature, it will prevent the unnecessary use and needless release into the environment of substances whose risk of use cannot be justified as against the benefits that can be accrued. In this respect, if it can be shown that a substance under scrutiny has no justifiable reason for its continuous use because of the availability of environmentally benign alternatives, its phase out will be implemented as soon as possible. Finally, industry will be spurred, in theory, to research possible replacements for the hazardous chemicals that they currently use due to the pressure exerted by REACH to limit or stop the use of   hazardous chemicals, paving the way for innovations. To facilitate the implementation of REACH, the European Chemicals Agency will be established in Helsinki, Finland. The Agency will serve to coordinate the majority of the work related to chemical regulation and evaluation. Members of the European Union still wield responsibility, however. A large portion of the data gathered through REACH will be publicly accessible. The legislation aims to protect human health and the environment, but the risk of negatively impacting the European economy has been brought up by concerned parties. Efforts to strike a happy medium have been going on for several years. One side has talked about increases in the incidence of cancer and disorders related to the malfunction of the endocrines, while the other side has focused on burgeoning red tape, rises in costs and loss of jobs as businesses move away from Europe. Groups with vested interests in the chemical industry have been accused of lobbying to water down REACH for their benefit. As such, there are groups that say that REACH has loopholes that can enable unscrupulous industries to persist in using substances of very high concern for their convenience. While industry has sought to have REACH’s requirements loosened, European trade unions and environmentalists have joined forces in arguing for strong legislation. It is said that one in three work-related illnesses in the 15 older EU member states is due to chemical exposure. REACH also enjoys the backing of consumer groups and medical associations. A limitation of REACH is that it only applies to chemicals manufactured in or imported into the EU, and therefore is not applicable to chemicals that are incorporated into finished products. So a product like a television, or computer or shampoo made outside the EU could contain chemicals that are not registered under REACH providing they are not banned under specific safety regulations (such as lead). Polymers (plastics, rubbers, and ilk) are excluded from the auspices of REACH for the time being, but monomers, or the chemicals used to make them, will still be covered by REACH. Pesticides, biocides and   human and veterinary pharmaceuticals are also exempt from REACH, the rationalization being that they are regulated under a different legislation from industrial chemicals. Industrial byproducts and waste are also not covered by REACH, but substances produced from waste or substances used in the processing of waste are covered by REACH. REACH defines what it calls substances of very high concern as substances that belong in any of these categories: substances that are cancer-causing (carcinogenic), mutation-inducing (mutagenic) or interfere with the bodys reproductive function (CMRs); substances that take a long time to break down (persistent), accumulate in the body (bioaccumulative) and are toxic (PBTs); substances that are very persistent and very bioaccumulative (vPvBs); and substances that have serious and irreversible effects on humans and the environment, for instance endocrine disrupting substances. Any new results in light of the effects of a chemical under scrutiny on the environment or human health can influence its retention or phasing out.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   As an example of the chemicals that can fall under these previously mentioned classes, the previously mentioned organochlorine pesticides will fall under the PBT category; Alar, a plant growth regulator that was pulled out from the market due to concerns about the mutagenicity and carcinogenicity of one of its breakdown products will fall under CMR, and the chlorofluorocarbons (CFCs) which, although nontoxic, tend to persist in the atmosphere to cause damage to the ozone layer will belong to the vPvB category. Note that a chemical only has to satisfy one of the set criteria of a certain category to belong.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Hazard triggers are an approach where â€Å"substances of high concern† are classified according to the hazards they present when tested in various models. Hazard triggers can be used as an adjunct or substitute for risk assessment since it is usually faster and cheaper to use such. However, extrapolating results of lab tests to what can happen when a chemical is used outside the lab is not always accurate. It has happened in previous times that there were chemicals that exhibited no injurious effects in lab tests and were subsequently shown to be unsafe when used in the field. Conversely, there have also been cases where a chemical that was initially shown to cause serious health problems in animal models was barred from further use even if subsequent tests demonstrated that its use poses no risk to human health. As such, the evaluation of a chemical’s safety based on hazard triggers should proceed on a case-to-case basis, and should be thoroughly scrutinized. Example hazard triggers include persistence (measured in terms of half life in soil or aquatic medium), long-range transport (quantified by the DT50), and ecotoxicity (of which the LC50 is the quantifying parameter). aims of REACH controversial issues associated with the legislation substances of `high concern` hazard triggers and risk assessment the implications of REACH for Environmental protection References BBC News (2005) QA: REACH Chemicals Legislation [online] accessed at http://news.bbc.co.uk/1/hi/world/europe/4437304.stm Department for Environment, Food and Rural Affairs (2004) Government Response to the Royal Commission on Environmental pollution Report on Chemicals in Products, Cm6300, HMSO [online] accessed at http://www.defra.gov.uk/environment/chemicals/ukpolicy.htm European Commission (2006) REACH in Brief, based on common position of the Council [online] accessed at http://ec.europa.eu/enterprise/reach/index_en.htm The Lowell Center for Sustainable Production (nd) REACH The New EU Chemicals Strategy: A New Approach to Chemicals Management [online] accessed at http://www.chemicalspolicy.org/reach.shtml REACH Compliance (2007) http://www.reach-compliance.eu/english/index.html

international trade Essay -- essays research papers

Privatization of social security Today, United State is on the edge for a huge change, President George W. Bush second term agenda to reform the Social Security has left us to think about a question that will have a huge impact on the future of United State, Should Social Security be privatized? Enacted in 1935, under the administration of President Franklin D. Roosevelt and modified many times since-including major change in 1983-Social Security provides benefits to workers and their family members upon retirement, disability, or death. Since the program's origin, the size of those benefits always has depended on the earnings of workers. If the social security is privatized the amount that’s collected from each worker’s pay check as a Social Security tax upon retirement instead would depend on the size of investments in his or her own personal account. Under the current recession period, privatizing Social Security will increase the federal deficits and debt significantly hence the national savings will decline and of all it could reduce long-term economic growth and the size of the economic pie available to pay for the retirement of the baby boom generation. After privatization for every dollar of national savings that it injects into the economy, the government will have to take another dollar out of the national savings market in the form of Treasury Bonds, thus negating the effect of privatization on the supply of private capital. Therefore interest rates are likely to...

Company G’s Three Year Marketing Plan Marketing plan Essay

Company G’s develops electronic appliances based on current technology. The marketing plans exemplify the strategies employed and market segment to assign new consumers and create solid financial benefits while retaining the existing customers. G’s Company is a unique electronic appliance developer which gives an advantage over the competitors by exposing he customers to a new outlet of electronic appliances. This fulfills the real need of the competent electronic appliance developer and expands the company’s reach to populations who have no yet subscribed for our products. The company will fund the development of the electronic appliances by provision of consultation services for retailers willing to use products for promotional services. The consultations will come up with advertisement sponsorship for the company. In the initial 3 years of the business, we expect consultation services to form part of our revenue stream. Mission We enable consumers to improve the quality and convenience of their lives by providing innovative electronics solutions.† Product Description The first product of microwaves will come in three different sizes; compact, medium and large capacity microwaves. The new line microwaves will help the power designers and low noise amplifiers to shorten the design cycles as well as becoming consumer friendly with minimal environmental impact and energy saving. Furthermore, the demands of our customers in microwaves are based on quality products and convenience. Besides, the company will employ effective distribution channels intertwined with online purchasing. We hope this will make the company derive its mission home. Convenience products: Compact Microwave This will be a small, portable microwave available for the customers. Compacts are the dominant microwaves in the market today. Ours will measure 18 inches wide and 14 inches long and 12 inches tall. Compact ovens will be rated as 700 watts of power and capacitate 27 liters. The compact ovens will primarily be used for reheating food and preparing microwave popcorn and food. They are not made to cook large meals. Compact products will be price convenient hence the consumers will spend minimal time to compare due to our brand prestige. Shopping Products: Medium Capacity Microwave These microwave products a larger than compact microwaves. They will measure 20 inches wide, with the same length and height to the compact microwaves. They will carry 45 liters and run-up to 1000 watts. They will be the standard family microwaves with added grills and a few features. These microwaves will target those who want to do home cooking, essential, a growing family. The company market analysis reveals that capacity microwaves are less purchased and are bound to stay in the warehouse for a long time. Specialty Products: Large Capacity Microwave They will be the large cooking microwaves for preparing large meals. Their capacity will handle (9 by 13 inch) cooking tall items like roasts and casserole dishes. They will have an auto look with precise temperature control measures. The large capacity ovens will be powered by 2000 watts and contain 60 liters of capacity. With the uniqueness, the buyers are expected to expend ample time balancing the effort of purchase. However, the company brand prestige will enable the consumers to choose our products. Target Markets Direct consumer markets with arrangements of successful licensing of products and services. The company learned that the number of direct consumers have increased in the market. We hope for higher sales in the direct consumer markets with increased demand. The number of families has grown and the demand of the microwave has aloso grown in the market. Therefore, the compact and medium microwaves targets the increased number of families and singles. Nonmanufacturing and nonindustrial segments of the business to business market with customer networks such as hotels, family homes and institutions. The large capacity and medium capacity microwaves have brand prestige and that fits the personality and lifestyle of the customers. With the new line of microwave products, the consumers will make purchases due to the technological advances of the products. Large company and stand-alone retail companies with extensive dealer, broker or distribution network. Company G’s marketing brand will enable other like-minded microwave companies to purchase our products for re-sale. The brand prestige fulfills their needs from the feedback of the consumers. Competition Analysis Risk of Entry by Potential Competitors The market forecasts predict that the products of the company are likely to diffuse in the market faster than imagined. With many people buying the electronic appliances, the market may experience new entrants given the prevailing opportunity. This will increase the capacity of the industry and lead to stiff market competition hence lower the current costs. Given that the existent economic, governmental, cost advantage and brand loyalty barriers, the company is optimistic of controlling the market share even if new companies join the business. Rivalry among Current Competitors The electronic business has attracted many companies which have led for the struggle of the market share between G’s and the competitors. The cut-throat competition in the market leads to low-profit margins as the low-income consumers opt for a cheaper product in the market. Based on the presence of global customers, growth rate of the industry and demand conditions of the product, the company operates optimistically compared to other competitors with undefined establishment factors of brand. Bargaining Power of the Buyers The power of the consumers or distributors to bargain down the prices of the products poses a higher competition for the company. The company has established the target consumers to be high and middle-income earners. This population is usually driven by the quality of the products the company offers as opposed to the high prices charged. The high-income earners do not exhibit a high bargaining power as compared to their lower income earner counterparts. The industry will maintain the prices and try reducing the cost of production to maximize on their profit margins. The high-income and middle-income earners have the required information on our products and will emphasize on the quality of the products. Bargaining Power of Suppliers The suppliers of the company are on alert of increasing their bargaining power. Provided the high-quality of the products, the raw materials also come at a high price. The supplies, therefore, finds it unreasonable to increase their prices due to fixed prices. The only threat is the uniqueness of the products of the suppliers. They have a high cost of switching because of the basic need of their products. Threat of Substitute Products The company identified high-income and middle- income earners as their competent consumers. Provided the high-quality products, it is the pride of the company since customer satisfaction is guaranteed. The substitutes such as the saucepan, stoves and other microwaves such as Flavor microwave are technology unconscious hence the company maintains its prices for greater profits. SWOT Analysis Strengths Value pricing high quality, market orientation and support services and product customization Long-term relationships with primary suppliers High percentage of reorder business Weaknesses little room for expansion lack of employee talent management scarce human resource opportunities Strategic alliances Technological advances Easy distribution Threats Slow diffusion rate of appliance Alteration of traditional channel relationships Competition Strengths Core Competency Strengths The high percentage of reorder business implies customer satisfaction and promising word of mouth advertisement High quality innovative product- brand prestige. Other Strengths The long-term relationships with the primary suppliers have led to the knowledge share of product adherence to quality standards, requirement and a common mission through-out the production and development process. The differentiation strategy as a result of commitment to, value pricing, high quality, market orientation and support services and product customization Weaknesses Human resource management of the company predicaments in the near future. This is because, with the brand prestige, the company is likely to expand, however, there are limited qualified employees such as engineers in the job market. Company G’s current facilities are crowded; there is little room for additional employees or new equipment for expansion of the business. Lack of management of the employee talent that requires the company to create a department for nurturing the talents, this requires additional financial muscles the company may not afford any soon. Opportunities Strategic alliances that enhance the products of the company that will allow production of a myriad of new products, sharing of resources and increase the customer base. Technological advances have freed up time for consumers as well as bringing efficiency in product promotion and all product enquiries The medium and compact microwaves are easily distributed locally, nationally and globally. Business globalization creates an opportunity for new customer relationship establishment in foreign markets. Threats Slow diffusion rate of appliance may affect the sales return of the new products leading to low profits and low growth rate. Reengineering, outsourcing and resizing trends in product development may alter traditional channel relationships with dealers, brokers and distributors of eliminate them completely. Theft of brand piracy and trade secrets through unauthorized copying are difficult to control leading to unsecured branding. Competition from traditional microwave producers and other promotional items is strong. This poses a challenge to meeting the cost demands of production. Marketing Objectives Product Objective To commit to service and quality products to effectively implement the niche differentiation strategy in the diverse marketplace. The objective is a distinct and realistic to the company mission that will assist company G’s satisfy the customers. To improve the standard of the products the company offers now by incorporating the knowledge of the needs of customers and specific opportunities for offering the new products. To create new products that will use its new technology, equipment and knowledge base. Price Objective To verify the price of the new products and services to the customers. The objective is a distinct and realistic to the company mission that will assist company G’s satisfy the customers. To check the pricing of the competitors manufacturing microwaves To use the pricing of the competitor’s research to meet price marketing objectives Place Objective To define the most secured place of the new products To make a new product easily available to the consumers within 24 hours of manufacture using elaborate distribution channels for easy access by the customers hence focusing on the mission. To evaluate the degree of customer interaction with the new products Promotion Objective To conduct simple research and analyze substitute products with the aim of developing specialty advertising products that are technologically conscious, but not just calendar related. To better understand the satisfaction and needs of current customers through benchmarking on marketing research and company G’s marketing information system. The company will create a website page immediately where customers will post their feedback on the products. To use the product calendar as a promotional tool that will provide a microwave to the customers as advertisement premium. Marketing Strategy The marketing strategy of G’s company is focused on satisfaction of the prospect market and current consumers by providing the best microwave appliances in the market. The target market share based on projected demand and supply is also of our interest. With over 10 years of experience in the market, the workforce will provide the support needed by the customers to enable us meet our objectives. The knowledge and expertise from the employees from marketing and sales will provide the company with feedback for harmonizing the strategies based on the marketing objectives the company adopted. Distinct strategies Company G’s high quality products specialty product advertisement is customized to the needs of the consumers. The service and product value is reflected in the company’s premium price. The company will be sensitive to the elasticity of price of the products and overall demands of customers. G’s company will be sensitive to account for the place of new product distribution, product availability and the level of the consumer interaction with the microwaves. The company already had a brand that was well known by the customers. The brand prestige that focuses on the middle and high-income earners will be improved by producing the new satisfactory products. Product Strategy G’s company is committed to supplying affordable and quality wise products to the customers. Company G’s intangible attributes is its ability to meet or exceed the consistency of customers’ expectations, its anticipation of new customer needs and its responding speed to the demands of customers. Such intangible attributes are difficult for the competitors to copy, hence giving the company a competitive advantage. Boosting the consumer confidence. Some consumers are often hesitant to buy the product they have little knowledge about. The marketing campaign will emphasis on the quality and value of the products which will result to additional cash register Price Strategy Company G’s high quality products specialty product advertisement is customized to the needs of the consumers. The service and product value is reflected in the company’s premium price. The company will be sensitive to the elasticity of price of the products and overall demands of customers. The company’s new products have a prestige of high quality. The prices offered will account for warranties, endorsements and testimonials that will make the buying decision easier for the customer. The company will employ the trial and error method to fix the market prices, but remain flexible. The results of the new pricing initiative will be closely monitored to enable us expand the customer base. Place Strategy G’s company will be sensitive to account for the place of new product distribution, product availability and the level of the consumer interaction with the microwaves. The company intends to be flexible on the supplies, distribution and customer interactions. Such practices will promote planning and meet the deadlines of product sales. The company already had a brand that was well known by the customers. The brand prestige that focuses on the middle and high-income earners will be improved by producing the new satisfactory products. Promotion Strategy Approximately 80 percent of the company reorders every year, so the bulk of promotional expenditures will focus on new product offerings through publications, journals and direct-email advertising. The remaining promotional resources will be directed to personal selling of new products. This will enable the company cut on the costs and reduce wastage of financial and human resources. The company will conduct a campaign aimed at promoting a new product. To achieve this, the company will create logos and names of products while remaining within the advertising budget. Tactics and Action Plan G’s company and the new products require extensive customization to not only meet but exceed the needs of the customers. It is, therefore, necessary to reorganize the customer groups and market function. The new marketing strategies intend permit the company to invest their effort on marketing exclusively on specifications and the needs of the customer segments. Product action plan Tactic Due Date Responsible Party Develop marketing information system to monitor customer satisfaction by year two November 15th , 2014 Business Analysis Team Implement any changes implemented by the business analysis team November 15th , 2014 Business Analysis Team Develop new product offering with their potential customers November 15th , 2014 Production Manager Price action plan Tactic Due Date Responsible Party Create three sales manager positions November 1, 2014 President Develop marketing information system to monitor price feedback January 15, 2015 Marketing Director Evaluate the profitability of the new product February 15, 2015 Business Analysis Team Place Action Plan tactic Due Date Responsible Party Distribute free samples or discounted microwaves to orphanage institutions November 15th ,2014 Sales Manager Increase direct sales through sales representatives September 1, 2014 Sales Manager Increase sales of the products to individuals and re-sellers September 1, 2014 Sales Manager Promotion action plan Tactic Due Date Responsible Party Assign 3 research team on potential new products offering and client October 1, 2014 Marketing Director Analyze the current billing practices and cycles September 1, 2014 Marketing Director Design customer survey project September 1, 2014 Business Analysis Team Monitoring Procedures To evaluate the marketing plan effectiveness, the company will compare its actual performance with the objectives of the plans. The procedures include, however, not limited to the following; Monitoring Activity Due Date Responsible Party The use of project management concept procedure to evaluate marketing plan implementation through establishment of human resource needs, time, and budgetary expenditures November 15th, 2014 – December 15th, 20114 yearly Business Analysis Team Each project team will be responsible for determining the changes to be made in product focus from the result of studies from its area. The company will conduct internal audit to evaluate the activities. September 1, 2014 – October 15th, 20114 every year President A perceptual comparison of planned and actual activities will be conducted monthly through self assessment by the company business analysis team. Monthly Business Analysis Team Reference Luther, W. M. (2001). The marketing plan: How to prepare and implement it. New York: AMACOM. Source document

Online School vs. Public School Essay

Sloan Consortium stated that, â€Å"More than one million students attended classes via the Internet in 2008. Of those million, around 200,000 were enrolled in full-time virtual schools, meaning they attend all of their classes online.† I have been doing Online Schooling for two years but before that I went to public school. Online schooling is a better choice than public schooling because you have more control, there is no drama, and you have more free time. I prefer online homeschooling because I can control my pace. I get to decide when I want to work and I don’t have to study all day, everyday like I normally would. The course schedule is also up to me; courses can be done one at a time or in groups. During my first year at an online school I did five courses at one time. It’s now my second year and I am doing one course at a time, which I definitely prefer. At Public schools, course schedules are picked for me and I would have no control. You also can’t control what is going on in your school environment. One of the best things about online school is that there is never any drama. I really hate gossiping, which is a big problem at public schools. Because I only interact with other kids from my school by way of the internet there is no pettiness between us. Kids my age fight over friends and boyfriends or girlfriends. There’s nothing to fight about when you live as far away from each other as we do. At normal schools though, you see everyone everyday. When your constantly with the same group of people, someone’s feelings are always getting hurt and there is constant arguments. Many of situations involve your â€Å"friends†. If your friends with someone you can’t be friends with anyone they don’t like, which can get very complicated. 3 When doing school online, you have much more free time. If I stay caught up, I’m able to do things after school and on the weekends. When I was in public school, I had far too much homework to do anything. Now I’m able to take a few days off for vacation or because I’m sick and not have to worry about falling far behind. While at public school all of my time was filled by homework, but now I’m able to spend hours after school with my horse or just relaxing. Some of my family has expressed concern about me not  interacting with children my age because I don’t go to public school. Because of online schooling, I’m able to hang out with my friends at our barn. Before I switched I never saw any of my friends outside of school because I never had the time. Online schooling is a much better choice than public schooling. The benefits of online school far outweigh those of public schooling. With Online schooling you have so many more choices, everything is up to you! There are many different schooling choices but online schooling has made my life easier and stress free. I definitely suggest that you look into online schooling as an alternative to public school. It may not be right for everyone, but it might be right for you.

The Secret of Writing a Literature Term Paper All Hows #038; Whys

The Secret of Writing a Literature Term Paper All Hows #038; Whys A term paper is a writing assignment you are supposed to be writing for the duration of an entire term. Usually it deals with one of the topics involved in your course – the difference from your day-to-day studies being that you should get deeper into it than is supposed by the general course, and do individual research. To a significant extent, this is what the goal of a term paper is – to give you an opportunity to carry out independent research and demonstrate that you both possess enough basic knowledge of the topic and are capable of finding relevant sources and working with them. A literature term paper usually deals with a particular literary work or works by a particular author, but sometimes it can be a comparative analysis of several texts, or even of schools of literature. How exactly one approaches writing such a task depends on the topic of a particular assignment, but all of them bear similarities – and this literature term paper guide will show them to you so that you never again experience problems writing literature term papers. On average, a literature term paper writing would be about 12-15 pages long, although you should ask your instructor how long yours should be, because this value can vary from college to college. How to Choose a Topic for Your Literature Term Paper Unless you’ve been given a specific topic to cover, the first question you face when dealing with a literature term paper is what to write about. The amount of freedom students get is different from college to college and from instructor to instructor: sometimes you are not given any choice at all, sometimes the topic is vaguely sketched for you, sometimes you are free to write about whatever you like. Whatever freedom you have, use it wisely: Try to select a topic dealing with the text you know well, especially if it is a larger work of literature like a novel. Having to read an entire book to prepare yourself to write a term paper can take a lot of time you may better use looking for secondary sources and doing research; Try to be original and choose a topic that hasn’t been covered by dozens of authors before you. How to do it? Try using online academic databases like Google Scholar or JSTOR. Type in the title of the text you intend to write about and see what topics crop up. If something close to what you wanted to write about appears several times, it is better to look for something else; Try taking an unusual and unexpected stance. If the text you are writing about is normally interpreted in a specific way, how about doing exactly the opposite and choosing a point of view that is drastically different from the one sported by the rest of academic community? This way you will both get an original topic and will be able to use all the research other writers did before you; Do a bit of mind-mapping brainstorming. This is an incredibly powerful tactic to kickstart your creativity. Take a sheet of paper, write down the title of the text you intend to write about at the center and start jotting down every idea that pops up in your head all around it. It is important to do it in this format and not as a list – many practitioners of this method report that this freeform arrangement (as well as the use of multi-colored pens) helps them generate more and better ideas than normal. Once you’ve settled upon a particular topic, it may be a good idea to ask your instructor if it is alright, in case you’ve missed some of the requirements. After all, you will spend an entire term working on it, and finding out at the end of this period that you’ve been working on an incorrect topic is not a very pleasant outcome. Here are some examples of topics you may find useful: William Shakespeare: Popular Myths and Known Facts; The Influence of Victorian Era on Modern Literature; Brave New World by Aldous Huxley and Its Influence on the Popular Image of Dystopia; The American Dream in Literature; Medieval Literature in Europe and in Japan: How National Literary Traditions Reflect the Cultural Differences; The Idea of Racism in the Literature of 1960s and 1970s. Preliminary Work Before you set about writing per se, you should take care of a few other things: Composing your thesis statement; Collecting secondary sources; Preparing a plan or an outline. Depending on how well you are acquainted with the topic, the first two stages can go in any order. Thesis Statement Your thesis statement is the primary idea behind your entire paper in the form of a declarative sentence or two. It is important to differentiate it from the topic, as the topic simply defines a general area of research (e.g., the image of a faux-utopian society in Brave New World by Aldous Huxley). Meanwhile, a thesis statement expresses your views upon the subject matter, gives away the main point of your term paper (e.g., Aldous Huxley’s depiction of faux-utopian society in Brave New World had a strong impact on science fiction genre after him). Although the thesis statement isn’t the first part of the paper and goes after the introduction (or as its closing part), it should be the first thing you write, because it defines what the rest of your paper is going to be about. When writing it you should follow the following conventions: Connect it logically with the introduction and body paragraphs that follow it; Make it short, clear and definite. There is no place for vagueness and ambiguity, so make sure there is just one interpretation of what you’ve written; Try to boil it down to a single statement. If you have to make several statements, try to closely connect them to each other. If connection between them can only be described as loose, chances are you have formulated your thesis statement poorly and it needs clarification and revision; After you finish the rest of the paper, make sure it stays relevant. You may find it necessary to adapt it to your changing perception of the topic. Secondary Sources There are two types of information sources you will use when working on your literature term paper: the primary source (i.e., the text at the center of your research) and secondary sources (critical articles, books and general research done by other people). A high-quality paper should contain a lot of quotations from both. It is important to maintain balance between independent thinking and reliance on the existing body of research concerning the issue in question. Obviously, the main goal of term paper writing is to teach you how to think independently about the text you analyze, but you should at the same time be aware of the ongoing critical debate about the text. Nevertheless, your work shouldn’t be a compilation of other people’s ideas – you should present them only insofar as they help you promote your point of view (or to try and disprove points you disagree with). Here are some useful suggestions for the work with secondary sources: Don’t add quotes and paraphrases just to bloat the word count of your paper. If you introduce them, do something about them: develop the idea they express, use them to illustrate a point or take an issue with them; Distinguish your thoughts and ideas from that of your sources. It is especially important when paraphrasing, because it is all too easy to let your words get mixed up with those of other authors. That’s why you shouldn’t simply mention things but react to them. Don’t take other people’s words as a matter of fact – always make a meaningful response to every quote you introduce. You may be accused of plagiarism if you don’t do this properly; Take notice of how the work of literature is perceived by other writers. Do most writers agree with your point of view or is there a dissenting view interesting enough for you to perhaps rethink parts of your thesis statement? Who agrees with you and who disagrees? Use this information in your writing. Outline It is often said that a minute spent in planning can save as much as 10 minutes spent in writing. Depending on your style you may write down a detailed outline mentioning every point and source of information you intend to quote at each stage or a very short and basic plan only mentioning the key points – it is up to you and what is more natural for you. Here is what your outline should contain no matter what: Introduction – pay most attention to the hook that grabs the reader’s attention and gives him a reason to read on. It may be an interesting quote, an unorthodox interpreting of some well-known fact about the text you research or anything else that works in your case; Thesis statement – see the guidelines above; Body paragraphs – make sure you introduce but a single point per paragraph and connect them between each other with transition words and phrases; Conclusion – here you restate the thesis statement and point out why you believe your research to be important and relevant for the continuing study of the text in question. Writing: Style Recommendations from Our TOP Academic Writers University-level term papers have to be written in formal style and clearly show your understanding of how academic discourse is carried out. Depending on the requirements of your particular university and instructor, the necessary style may be different, but some things are almost always present in literature term papers: Focus on argument and meaning. You present your findings and back them up with information from both the primary text and secondary sources. Your personal perception and emotional response are of secondary importance (if they are relevant at all); Use exclamation marks sparingly, if at all. They give off an impression of overly emotional attitude, and you should try to appear as objective as possible; Italicize the titles of books and other publications and foreign words used in English text; Choose a system of punctuation and be consistent with it. It is especially important in case of quotes: for example, British system uses single quotes first and double quotes if there is a quotation within a quotation. If you jump between several different systems or use no system at all, it makes a very bad impression; Use rhetorical questions (i.e., questions that aren’t intended to be answered) carefully, if at all. You write a scientific work, not a speech; Always make sure you quote accurately and don’t introduce any changes into the quoted material. If you want to attract the reader’s attention to specific words (for example, to demonstrate that a mistake is present in the original text), use ‘sic’ in square brackets after the word you want to emphasize. Proofreading and Revision: Questions You Must Ask Yourself Proofreading and revision on a university level is far less concerned with grammar, spelling and syntax than it used to be in school – you are expected to have more or less flawless English by that point. What you actually have to pay attention to can be summed up in this series of questions you should ask yourself upon finishing your paper: Is my paper relevant to the question as it has been set? Have I built a sound argument, with each stage of reasoning clearly marked? Have I illustrated my points with sufficient and relevant evidence? Have I provided enough background materials for the reader to understand my argumentation? Have I been sufficiently independent in my thinking and interpretation of the primary text? Have I been able to fit my paper into the maximum afforded word count? Have I quoted and referenced all the sources I’ve used? Have I formatted my paper according to the required style guide? For better results, ask somebody else to read your paper – they will be able to provide better insights into what can be improved or removed altogether. We hope that these literature term paper writing tips will be instrumental in assisting you with your next literature term paper!

Air Pressure and How It Affects the Weather

Air Pressure and How It Affects the Weather An important characteristic of the Earths atmosphere is its air  pressure, which determines wind and weather patterns across the globe. Gravity exerts a pull on the planets atmosphere just as it keeps us tethered to its surface. This gravitational force causes the atmosphere to push against everything it surrounds, the pressure rising and falling as Earth turns. What Is Air Pressure? By definition, atmospheric or air pressure is the force per unit of area exerted on the Earth’s surface by the weight of the air above the surface. The force exerted by an air mass is created by the molecules that make it up and their size, motion, and number present in the air. These factors are important because they determine the temperature and density of the air and thus its pressure. The number of air molecules above a surface determines air pressure. As the number of molecules increases, they exert more pressure on a surface and the total atmospheric pressure increases. By contrast, if the number of molecules decreases, so too does the air pressure. How Do You Measure It? Air pressure is measured with mercury or aneroid barometer. Mercury barometers measure the height of a mercury column in a vertical glass tube. As air pressure changes, the height of the mercury column does as well, much like a thermometer. Meteorologists measure air pressure in units called atmospheres (atm). One atmosphere is equal to 1,013 millibars (MB) at sea level, which translates into 760 millimeters of quicksilver when measured on a mercury barometer. An aneroid barometer uses a coil of tubing with most of the air removed. The coil then bends inward when pressure rises and bows out when pressure drops. Aneroid barometers use the same units of measurement and produce the same readings as mercury barometers, but they dont contain any of the element. Air pressure is not uniform across the planet, however. The normal range of the Earths air pressure is from 980 MB  to 1,050 MB. These differences are the result of low and high air pressure systems, which are caused by unequal heating across the Earths surface and the  pressure gradient force.   The highest barometric pressure on record was 1,083.8  MB  (adjusted to sea level), measured in Agata, Siberia, on Dec. 31, 1968. The lowest pressure ever measured was 870  MB, recorded as Typhoon Tip struck the western Pacific Ocean on Oct 12, 1979. Low-Pressure Systems A low-pressure system, also called a depression, is an area where the atmospheric pressure is lower than that of the area surrounding it. Lows are usually associated with high winds, warm air, and atmospheric lifting. Under these conditions, lows normally produce clouds, precipitation, and other turbulent weather, such as tropical storms and cyclones. Areas prone to low pressure do not have extreme diurnal (day vs. night) nor extreme seasonal temperatures because the clouds present over such areas reflect incoming solar radiation back into the atmosphere. As a result,  they cannot warm as much during the day (or in the summer) and at night they act as a blanket, trapping heat below. High-Pressure Systems A  high-pressure system, sometimes called an anticyclone, is an area where the atmospheric pressure is greater than that of the surrounding area. These systems move clockwise in the Northern Hemisphere and counterclockwise in the Southern Hemisphere due to the Coriolis Effect. High-pressure areas are normally caused by a phenomenon called subsidence, meaning that as the air in the high cools it becomes denser and moves toward the ground. Pressure increases here because more air fills the space left from the low. Subsidence also evaporates most of the atmospheres water vapor, so high-pressure systems are usually associated with clear skies and calm weather. Unlike areas of low pressure, the absence of clouds means that areas prone to high-pressure experience extremes in diurnal and seasonal temperatures since there are no clouds to block incoming solar radiation or trap outgoing longwave radiation at night. Atmospheric Regions Across the globe, there are several regions  where the air pressure is remarkably consistent. This can result in extremely predictable weather patterns in regions like the tropics or the poles. Equatorial low-pressure trough: This area is in the Earths equatorial region (0 to 10 degrees north and south) and is composed of warm, light, ascending, and converging air. Because the converging air is wet and full of excess energy, it expands and cools as it rises, creating the clouds and heavy rainfall that are prominent throughout the area. This low-pressure zone trough also forms the Inter-Tropical Convergence Zone  (ITCZ) and trade winds.Subtropical high-pressure cells: Located between 20 degrees and 35 degrees north/south, this is a zone of hot, dry air that forms as the warm air descending from the tropics becomes hotter. Because hot air can hold more water vapor, it is relatively dry. The heavy rain along the equator also removes most of the excess moisture. The dominant winds in the subtropical high are called westerlies.Subpolar low-pressure cells: This area is at 60 degrees north/south latitude and features cool, wet weather. The Subpolar low is caused by the meeting o f cold air masses from higher latitudes and warmer air masses from lower latitudes. In the northern hemisphere, their meeting forms the polar front, which produces the low-pressure cyclonic storms responsible for precipitation in the Pacific Northwest and much of Europe. In the southern hemisphere, severe storms develop along these fronts and cause high winds and snowfall in Antarctica. Polar high-pressure cells: These are located at 90 degrees north/south and are extremely cold and dry. With these systems, winds move away from the poles in an anticyclone, which descends and diverges to form the polar easterlies. They are weak, however, because little energy is available in the poles to make the systems strong. The Antarctic high is stronger, though, because it is able to form over the cold landmass instead of the warmer sea. By studying these highs and lows, scientists are better able to understand the Earths circulation patterns and predict the weather for use in daily life, navigation, shipping, and other important activities, making air pressure an important component to meteorology and other atmospheric science. Sources: Encyclopaedia Brittanica editors. Barometer. Brittanica.com, 3 Feb. 2017.National Geographic staff. Atmospheric Pressure. NationalGeographic.com.National Oceanic and Atmospheric Administration staff. Weather Systems and Patterns. NOAA.gov, 14 Feb. 2011.

Critically discuss the reasons why location has again become a Essay - 2

Critically discuss the reasons why location has again become a critical issue in explaining the global competitiveness of firms - Essay Example However, as part of the marketing mix, promotion has historically been most effective in differentiating one company from another in competitive marketplaces. Place, as part of the marketing mix, refers to â€Å"the location at which the activity takes place, or the distribution channel by which the product is made available to consumers† (Haugtvedt, Herr and Kardes, 2008, p.28). As a means to avoid costs, some companies are reverting back to more traditional elements of marketing by focusing on aspects of place in order to differentiate the business from competitors. Further, place is improving competitiveness in global companies because it improves community and consumer relationships, as well as giving businesses a positive identity in local markets with unique cultural values and preferences. This paper discusses the importance of place in securing global business competitiveness. Customers in many different industries and different market environments want extra value when buying products. This seems to be an evolution which has occurred with the growth of competition and the need to offer incentives to customers in order to differentiate the business and make it appear to provide more value than competing firms. In order to provide this value, companies should â€Å"beautify marketing and gain the upper hand with customers† (Brandweek, 2004, p.25). Beautification of marketing refers to aesthetics and incorporating content which provides perceptions of value from target consumers. Appealing to consumer values related to aesthetics is not an easy task through regular advertising and other visual promotions, therefore markets which appreciate the aesthetics of a shopping experience can be exposed to place marketing. For example, companies which offer household goods to consumers might have a business model which supports stand-alone retail stores design ed with more expensive architectural materials, such as marble or