Impact of Giorgio Armani on Fashion

Impact of Giorgio Armani on Fashion Introduction Giorgio Armani, the sole share holder, Chief Executive Officer, President and chief designer of Giorgio Armani SpA which is one of the most profitable fashion houses, is quite qualified for the interlocking work of design, management and marketing. Since the early eighties, he had been recognized as one of the most successful and well-selling designers in global fashion industry. Teri Agins (2000) stated that Giorgio Armani is one of the worlds best-selling designer, a creator who was equal parts steak and sizzle—fashion and marketing. In addition, once, it was published in Forbes (Richard Heller 2001) that ‘Armani is unique. Hes the only designer in the world who has been able to combine real creative genius with a tremendously astute business sense. As an icon to fashion newcomers, stars and fans, Giorgio Armani has created a super fashion empire which owns 10 lines (Armani Prive, Giorgio Armani, Armani Collezioni, Emporio Armani, AJ Armani Jeans, A/X Armani Exchange, Armani Junior, Armani Casa, Armani Cosmetic and Armani Hotel), more than three hundred stores in thirty-six countries, thirteen factories all over the world and approximately five thousand employees. He keeps perfect balance between the role of designer and director. Mr. Armani was chosen as the worlds most successful designer by Forbes in 2000 and honored with a lifetime achievement in a 2004s gala event organized by the Fashion Group International which is a global non-profit association with a membership of over 6000 professionals of achievement and influence representing all areas of the fashion, apparel, accessories, beauty, and home industries to commend his inapproachability talents and high status in fashion area. This article will be separated into three parts to wholly demonstrate Giorgio Armanis major contribution and evaluate his status and impact in the field of fashion. The Design Revolution Giorgio Armani brought Giorgio Armanis Unique Marketing Strategy Conclusion Design Revolutionary Giorgio Armani, one of the most famous fashion designers known by people of all ranks and classes in the world, is the undisputed genius of fashion. This Italian designer first made a name for himself by his menswear. Followed 1975s successful menswear fashion show, he started designing chicly womens wear in 1976. However, Armani lead the fashion trend at that time and indeed revolutionized the mens and womens dressing way, thus he was usually cited as the worlds best-recognized, most commercially successful, and personally wealthy designer. (Mary Lisa Gavenas, 2008) ‘Elegant, ‘Masculine and ‘minimal are the commonest words to describe Armanis style. All Armanis cuts are simple, clean and as straight as possible. It nullifies the conflict between dignity and sex, between dress and power. It also produces an aesthetic beauty on the level of the liberation of social minorities and sexualities; acquires public importance through diffusion and mass culture, while remaining open to the imaginary and the sensual; creates narcissistic commodities no longer determined only by functionality, but also by such models of symbolic identification as gender and status. ( Germane Celant , 2000) Iconic Design As a fashion master, Giorgio Armani has created a significant number of design classics, such as ‘Pantsuits for women, ‘Unconstructed Suit , ‘Ethnic Style and ‘Casual Luxury. But if we have to select one as his representative work, jacket, is the inevitable choice. It is generally known that Armani is dubbed as the king of jackets by mass media, not merely because he is the first person who designed the jacket in 1975, but also since he devoted to update it and make it iconic. For Giorgio Armani, one jacket was all it took to initiate his triumphant career and to change both the streetscape and the history of fashion. Certainly it was a special jacket, something new, which miraculously illustrated the needs and not merely the aesthetic of the moment. It was created to fit the restlessness and new authority of women, and to offer men the impetus to liberate themselves from the uncomfortable armor they had been using to protect their dignity and insecurities. (N atalia Aspesi, 2000) As mentioned in the Emporio Armani magazine, published in 1996, ‘when I began to design, men all dressed in the same way. American industry called the shots, with its technicians scattered all over the world†¦Ã¢â‚¬ ¦ all impeccably equal, equally impeccable. The Mao Syndrome. Everyone wore the same uniform, a bit wider here, a bit more tapered there, but the substance was always the same. You couldnt tell them apart. They had no defects. But I liked defect. I wanted to personalize the jacket, to make it more closely attuned to its wearer. How? By removing the structure. Making it into a sort of second skin. Armani is bold in making innovations and he has never stopped his step. He exerted himself to develop his design around the jacket which was the staring pointing for his career. Armani renewed and redesigned the jacket almost each season. He illustrated that his small but crucial discovery lies in having imagined garment which falls over the body in a surprisingly natur al manner. (Giorgio Armani, 1996) The appearance of jacket offered a new way of dressing for both men and women. Germane Celant (2000) pointed that his jacket was a tool of unstable identity that could adapt itself to any bodily context whatsoever, thus satisfying the emotional and psychological requirements of a femininity tending to the masculine as well as a masculinity that aspired; it situated itself in the area of androgyny. However, jacket has been created for more than twenty years, but so far it has been widely updating in fashion industry. There is no exaggeration to say that, from mass market to luxury market, the iconic design jacket existed everywhere of fashion area. Mens Wear It is widely known that Giorgio Armani began his career by freeing men from the monotonous uniform and offering them varied ways to dress. From years to years, collection to collection, he increasingly designed casual luxury, comfortable but cool menswear on the basis of clear knowing mens desire. It is commented by Farid Chenoune (1993) that Armani initially designed clothes for sexy, thickest and broad-bottomed men, thereby shifting the center of masculine anatomical interest from the back (in contrast to the earlier fashion for tight, flat pants with their ‘exposed—beam look). As mentioned before, in 1975, Giorgio Armani caused a splash in fashion industry. His shocked-world jacket was endorsed by male fans who clustered round Armanis fashion concept. Through several years exploration and innovation, Armani became one of the best-selling menswear designers in the end of 1970s, but he didnt became dizzy with the successes already won, he continued to expand his impact in fashion trend, especially in menswear. In the beginning of 1980s, with the popularization of cinema and television, the whole society has liberate its male sartorial possibilities so they may often coexist and interpenetrate (Anne Hollander, 1994). Armani successfully caught the chance and established cooperated relations with Hollywoods movie industry. Paul Schraders 1980 film American Gigolo put Armani on the publics radar again. In the movie, actor Richard Gere dressed exclusively in Armani. Teri Agins (2000) suggested that the movie was a walking Armani fashion show. Indeed, from then on, mens dressing perception was absolutely different. Maetha J. Nelson (2000) also supported that the imagination that shaped a wardrobe so supple and seductive for Richard in American Gigolo that menswear in this country was never the same again. Giorgio Armani, whose design style was looked upon as sexy, elegance and good quality, was recognized as a progenitor of the Wall Street‘Yuppie. Womens Wear ‘Giorgio Armani changed the face of womens fashion beginning in the ‘70s. Thousands of confused women placed their confidence in him, and were overnight transformed to best dressed. said by Anjelica Huston, an actress. The famous architect Gae Aulenti also declared for this view. She explained that Armani is expressing with continuity a sense elegance that derives from both the intellect and the sense. According to female celebrities appreciation to Armani, it is easy to understand and conclude the status and influence of Giorgio Armani in womens wear design. Armani had cast the same spell over a new generation of executive women who were unimpressed with the fussy, figure-molding haute couture that was coming out of Paris. Armanis soft, comfortable tailoring went over big in feminist age (Teri Agins, 2000). As Anne Hollander (1994) mentioned in Sex and Suit: the evolution of modern dress, the modernizing clothes for women had meant copying mens clothes, directly or indirectly, one way or another. Giorgio Armani may not be the first or the sole one who borrowed menswears tailor to womens wear, but he may be the one who made the greatest impact. It is also supported by Farid Chenoune (1993) that Armani dressed women in fashions directly inspired by menswear and gave professional women the same kind of subtly powerful uniform that men had. In the 1970s, since women were allowed to share the job with men and assert themselves in office, the need of suitable and graceful working-clothes was pressing. Coward (1984) indicated that womens bodies and the messages which clothes can add are the repositories of the social definitions of sexuality, and women are always the defined sex and the display of those definitions. Giorgio Armani was aware of it and went in for designing what business women want. From 1970s to current, Giorgio Armani, whose pantsuits were the pinnacle of ‘power-dressing, has demonstrated a major contribution in working womens fashion. Fashion begins and ends with the consumer (Maria Costantino, 1998). Since Armani knew clearly his customers needs and satisfied them, his label has become synonymous with the power suit. Maetha J. Nelson (2000), the managing editor of In Style Magazine, criticized Giorgio Armanis contribution in womens wear that ‘The designer who showed women they could dress for the office without looking like men. UNIQUE MARKETING STRATEGY Giorgio Armani, who built the empire by himself, is not only a great designer, but also a marketing genius with astute business sense. Armanis marketing strategies always combine with his design. Armanis huge success is attributed to his fantastic design, creative marketing strategy and distinct business form. None of them could be ignored. From 1980 onward, Armani proved his business mettle by successfully sign license, expanding into allied fields, open his own stores, maintaining tight control of his distribution, and acquiring established manufacturing facilities (Mary Lisa Gavenas, 2008). He had the initiative of his empire by the 21st century, while his peers had sold their business. Celebrity Strategy The symbiotic and tight relationship between fashion designers and celebrities, especially the Hollywoods stars, could tract back to the 1950s. As Martha Nelson, the editor of in Style, concluded that celebrities work on another level because people think of them as real people more than models. There is no doubt that celebrities are symbols of fashion trend. Personal purchase bias of mass, paying close attention to what they wear, which brand they adore, may be influenced by celebrities, such as singer, actor, sport star, artist and socialite. Celebrity strategy, which was supported to carry out by Giorgio Armani, is of prime importance in Armanis promotion plan and plays a significant part in brand growing. Teri Agins (2000) proved that Armani was the first designer to milk his celebrity connections by developing a publicity machine to get his clothes on the backs of Hollywoods most influential and most visible A-list of actors, directors, producers and agents. Such headliners became an integral component of his master marketing plan to keep his trademark in lights Since 1980s, Armani has designed for celebrities to attend Oscars or other red-carpet events. For this Italian designer, Oscar night was regarded as a key marketing chance to publicize his brand. With the huge success of his celebrity strategy, Armani is widely favored by celebrities and regarded as the sure choice. Hamish Bowles (2000) pointed that Armanis intimate involvement with present-day Hollywood seems therefore an inevitable one. Diffusion Line It is difficult to confirm that Giorgio Armani is the first designer who put forward the concept of diffusion lines, but he must be the most successful designer who created his own sub-brands and diversified new product categories, created a coherent ‘branded environment'(Mark Tungate, 2005). From haute couture to ready-to-wear, from menswear to womens wear, from evening dress to home wear, from cosmetic to hotel, Armani offers varied products and Armanis featured lifestyle to different ranks and classes. After Armanis first attempt and success in brand extension, a significant number of fashion companies followed his step, develop their own sub-brand, which extremely changes the structure of fashion industry. Giorgio Armanis empire has developed 10 lines whose objects oriented are various. Followed section will simply introduce them. Armani Prive: Haute couture line. It is only available for the top part of customer pyramid. It is regarded as the sure dressing for celebrities to attend red-carpet events Giorgio Armani:The most expensive label for ready-to-wear. It is the most favorite brand for the elites who work in the Wall Street, and the executive women who are wealthy, confident and stylish. Armani Collezioni: The high end line for ready-to-wear, but cheaper than Giorgio Armani. The line is typically aimed at an older customer who does not desire trendy design, but places emphasis on high quality more classic items ( YourNewFragrance.com, 2008). Emporio Armani:The medium line designed for ambitious youth. This line is unique because it features products that more affordable than the products featured on high end lines, but also supplies items that cost more than the ones in cheaper lines (Paulagerie, 2009). AJ Armani Jeans:The special line for denim-related garments. A/X Armani Exchange: The lower-end line. It is geared toward older teens and young adults with a contemporary fashion style (YourNewFragrance.com, 2008). Armani Junior: A line designed for children. Armani Casa: Special high-end home lines, whose products include furniture, linens, home wear and so on. Armani Cosmetic: A special collection of Armani featured cosmetics, such as skin care, perfume, and cologne. Armani Hotel: Under this label, there are luxury hotels and resorts which smoothly give publicity to Amanas lifestyle. Conclusion If we considered the couture designer as an artist (Linda Welters, 2007), Giorgio Armani has done for fashion which Picasso has done for painting (Franco Maria Ricci, 1982). Colin McDowell (1997) commented that Armani look can be worn by all age group with confidence because like Chanels fashion for women, it eschews gimmicks, ignores fashion fads and springs from a philosophy based on an understanding of mens needs and a faultless technique which brings its own logic to everything the designer creates. It is indisputable to research and analyze in two direction  created a niche for himself with his elegant designs, mostly done in a neutral palette. Although his fashion house, , was much smaller than many other fashion houses, it was one of the most profitable. Another distinctive feature of the house was that Armani headed both the creative as well as the business sides, which was not the norm in the industry.

Islamization of the Philippines Essay

Contrary to the methods of Spanish conquistadors who handled colonization at swordpoint, the introduction of Islam to pre-colonial Philippines and to the rest of Southeast Asia was generally achieved with minimal bloodshed. By marrying into the rich and ruling class, Muslim traders, teachers and missionaries facilitated the spread of Islam as they travelled to Java, Sumatra, Jahore, Malacca, Borneo and other nearby islands to conduct their mission. By the 13th century, most of the lands of Southeast Asia were Islamized, and pretty soon the southern part of the Philippines followed this trend during the 14th century. But of course, this phenomenon could have not been possible without notable Muslim people who spearheaded the spread of Islam. Based on the tarsila or the genealogies, the first one who introduced Islam in the country was Tuan Mashaika, the supposed son of Jamiyun Kalisa and his wife, Indira Suga, who were both sent to Sulu by Alexander the Great (Mongcal). Tuan Masaika married the daughter of Raja Sipad of Patikol in Buansa, present-day Jolo (Scribd.com). He was followed by Karim-ul Makhdum, or simply Mukdum, a noted Arabian scholar who introduced Islam in Malacca in the middle of 14th century and continued his travel to the east. He then reached Simunol, Sulu after passing through Sambuwangan (Zamboanga) and Basilan in 1380 (Mongcal). He built the first mosque in Sulu, and he continued to preach Islam until the time of his death. Around 1390, Raja Baginda, a minor prince from Menangkabaw, Sumatra arrived with soldiers and conquered Sulu. Afterwards, in 1450, they were followed by a Jahore[->0]-born Arab explorer[->1] and religious scholar[->2] named Sayyid Abu Bakr Abirin, or simply Abu Bakr (Sultanate of Sulu- Wikipedia). Upon coming to Sulu, Abu Bakr married Paramisuli, the local dayang-dayang or princess, and daughter of his predecessor, Raja Baginda. Then, he founded the first-ever sultanate of Sulu with him as the sultan, and thus he assumed the title Paduka Mahasari Maulana al Sultan Sharif ul-HÄ shim. But it was Shariff Muhammad Kabungsuwan Ibrahim, son of a royal-blooded Arab from Hadramaut (Scribd.com), who stretched the borders of Islamization beyond Sulu, and into the entirety of Mindanao. In 1475 he and his soldiers invaded the natives of present-day Cotabato and married the princess Putri Tonina. He then founded the sultanate of Mindanao with him as the head. It wasn’t just the natives in Mindanao who had been affected by the spread of Islam. Malay traders from Borneo facilitated the spread of Islam to some of the provinces of Luzon, namely Batangas, Mindoro and Pampanga. By the time the Spaniards arrived during the 16th century, they were surprised to discover that natives from certain parts of Luzon, including pre-colonial Manila and Tondo, practiced Islam. It is common knowledge, however, that technically and generally, the Spaniards had been more successful in propagating their religion all throughout the Philippines, thus confining and paralyzing the spread and influence of Islam. Today, the Philippines is one of the most predominant Roman Catholic nations in the world, second to East Timor in Southeast Asia. Only about 5% of today’s Philippine population practices Islam. The Roots of Education in the Philippines It is common for Filipinos to place a high regard on education not only as a predestined obligation to their children, but also as an important means to a higher social and economical status. According to the National Statistics Office or NSO, as of May 2012, 58 million out of the estimated 67 million Filipinos aged 10 to 64 years old are functionally literate, meaning they can read, write, compute, and comprehend (Mercene). Most Filipinos who are functionally literate are those whose who have at least finished high school. In pre-colonial Philippines, however, education in hunting-gathering communities or Primitive Communal societies was â€Å"informal, unstructured, and devoid of methods† (DepEd). It is less focused on academics characterized by the 3Rs which are reading, writing and arithmetic, and more compliant to vocational activities. The learners were taught by their parents or in the houses of tribal educators such as the babaylan or the katalonan, who are believed to possess wisdom and knowledge on spirituality with respect to their beliefs and traditions (Sribd). An ancient Southeast Asian writing system, called the Baybayin, was used as a teaching medium. Baybayin, from the Tagalog term baybay which means â€Å"to spell† is a member of the Brahmic family[->3] and is recorded as being in use in the 16th century, up until the late 19th century (Baybayin – Wikipedia). It is not to be confused with Alibata, which is Arabic in origin. Ancient writing tools consist of leaves, palm fronds, tree bark, fruit rinds, daggers as panulat and materials made from bamboo. Upon the arrival of the Spaniards, these native communities are already practically and technically literate using the Baybayin. There had been several major changes to the type of education in the Philippines during the Spanish period, as their teachings were centralized on the ideology of Catholicism. The tribal tutors were replaced with Spanish missionaries, and the responsibility for providing primary education to indigenous populations was left to religious orders, headed by parish friars. The concepts of church and school were merged. This elitist, religious-oriented and exceedingly patriarchal type of education continued until it was partially liberalized through the enactment of the Educational Decree of 1863 which provided for the establishment of at least one primary school for boys and girls in each town under the responsibility of the municipal government (DepEd). The first book printed in the Philippines, a version of Doctrina Christiana or Christian Doctrine in the Chinese language, was printed in 1590, to be followed by versions in Tagalog and Spanish in 1593. There were four major groups of Spanish missionaries who established Christian schools in the Philippines, most of these institutions still teaching at present. The Augustinians established a school in Cebu in 1565, and then the Franciscans took charge of educating the natives in 1577. The Jesuits followed in 1581, with the youth as their focus. They also founded the Unibersidad de San Ignacio, which was later incorporated into the University of Santo Tomas, and also the Colegio de San Josà © in 1601 that took over the management in what became Escuela Municipal, now Ateneo de Manila University (Education in the Philippines- Wikipedia). The last group of missionaries were the Dominicans, who established a school on their first mission in Bataan in 1587, and later founded Colegio de San Juan de Letran in 1620. In general, however, education during the Spanish period was â€Å"inadequate, suppressed, and controlled† (DepEd). A free and adequate secularized public school system only came with the first decade of the American rule, with respect to recommendations of the Schurman Commission, or the First Philippine Commission – a five-person group headed by Dr. Jacob Schurman[->4], president of Cornell University[->5], to investigate conditions in the islands and make recommendations (Schurman Commission – Wikipedia). The Taft Commission or the Second Philippine Commission established by President William Mckinley came later in 1900. This commission, headed by William Howard Taft[->6], was granted legislative as well as limited executive powers (Taft Commission – Wikipedia), and thus it focused on training the people for the duties of citizenship and avocation. The spread of public schools throughout the Philippines came afterwards in 1901, when the Thomasites, the five hundred pioneer teachers sent by the U.S. government to the Philippines due to shortage of teachers, arrived and estab lished barangay schools. Works Cited List Mongcal, MAJ SAMUEL T . â€Å"Sulu: Our Ancestral Domain.† The Philippine Marine Corps’ Official Web Site. N.p., n.d. Web. 17 Oct. 2012. . â€Å"Sultanate of Sulu – Wikipedia, the free encyclopedia.† Wikipedia, the free encyclopedia. N.p., n.d. Web. 17 Oct. 2012. . â€Å"The Spread of Islam in the Philippines.† Scribd. N.p., n.d. Web. 17 Oct. 2012. . REPORT IN HUM 10 Javier, Jess G. Hum10 – B1 [->0] – http://en.wikipedia.org/wiki/Johore [->1] – http://en.wikipedia.org/wiki/Arab_people [->2] – http://en.wikipedia.org/wiki/Religious_scholar [->3] – http://en.wikipedia.org/wiki/Brahmic_family [->4] – http://en.wikipedia.org/wiki/Jacob_Gould_Schurman [->5] – http://en.wikipedia.org/wiki/Cornell_University [->6] – http://en.wikipedia.org/wiki/William_Howard_Taft

Jing-Mei Character Analysis

Amy Tan’s short story â€Å"Two Kinds† illustrates a young girls struggle with her highly opinionated mother and finding her own way. Jing-Mei’s mother continually enforces Jing-Met to carry out tasks the way she wants her to, her way. Therefore Jing-Mei is unable to grow as her own person and carry out the choices she wants to. Throughout Jing-Mei’s journey she begins to develop negative thoughts of herself and displays the attributes of insecurity, stubbornness and cruelty.Jing-Mei’s stubbornness encourages her to believe her mother is being unfair and cruel, â€Å"when [her] mother had told [her] this, [she] felt as though [she’s] been sent to hell. † When in reality, all her mother is doing is guiding her so she won’t have to go through the hardships she herself had gone through (Page 5). Jing-Mei has no desire to cooperate with her mother. She fights with her every way she can, determined to extinguish her mother’s d reams of her becoming successful, Jing-Mei neglects her studies as well as the piano.Jing-Mei believes her mother is trying to change her, Jing-Mei states â€Å"I won’t let her change me†¦ I won’t be what I’m not†¦Ã¢â‚¬  despite her mother’s real intentions of her becoming successful (Page 3). Jing-Mei feels she must reject her mother in order to find herself â€Å"right then and there, [she] was determined to put a stop to her foolish pride. † however, in doing so, she is rejecting her heritage and identity (Page 7).Suyuan Woo’s constant criticism hands Jing-Mei the idea of lack of affection, which results in Jing-Mei’s insecurity. Suyuan’s values of family obedience, concealment of unnecessary emotions, and criticism as expressions of love contrast with Jing-Mei’s American ideas of independence, self-esteem and open expressions of love guide Jing-Mei’s belief of never fulfilling her mother’s e xpectations. Therefore, Jing-Mei constantly puts herself down â€Å"[she] looked in the mirror†¦ [she] began to cry, such a sad ugly girl! due to misunderstanding her mother’s intentions (Page 3). Her mother’s high expectations and criticism are her way of expressing love and faith in her daughter. Jing-Mei misunderstands her mother’s actions which lead her to the conclusion that she will â€Å"never be the kind of daughter [her mother] wants her to be† and leads her to the question of â€Å"why don’t you like me the way I am? I am not a genius! † (Page 10,5).

Marketing Plan - 2689 Words

Mark D. Imhoff MM522 (Marketing Management) Marketing Plan Suspension Beds Sunday, September 18, 2011 ------------------------------------------------- Executive Summary Suspension beds is a revolutionary product of which is very attractive to expanding families, kids, students, and trend-setters. The product utilizes wasted overhead space in bedrooms for the purpose of freeing up the entire square footage of the room to use as one so desires. The product and company has little direct completion, the benefits are immeasurable and the growth potential for the company is enormous. The product leverages cost savings when it comes to customers needing more space, and conversational topics for those who have no space or financial†¦show more content†¦There will be segmentation of the target market using home pricing, not home sizes, as home price will be adequate in this area. The primary targets will be as follows: Lower to Middle Income, Expanding Families; Within this demographic â€Å"space† requirements are continually challenged by the availability of funds to acquire it, particularly when speaking of home renovations and expansions. This will be the largest of the three identified Target Markets, consisting of approximately 1/2 of the overall TM. Geographically, this target market is located throughout the valley, in the middle-income neighborhoods which is approximately $30k to $62.5k household income (US Census Bureau, 2006 – Appendix A). The slogan â€Å"the cheapest way to add a room to your home† will be a key marketing tool for this particular segment of the target market. With the economic conditions and growing families, space is desired but not always an option due to cost so this will be a key focal point. This particular market makes up 52% of the total available market, more than 128,000 homes. 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