Micro Teach Free Essays

Preparing to Teach in the Lifelong Learning Sector Unit 4 Using Inclusive Learning and Teaching Approaches in Lifelong Learning Individual Learning Record Delivery of a micro-teaching session on a new subject As part of your teacher training you are expected to give a micro-teach on a subject you have not delivered before. This could be a hobby or personal interest, the choice is yours. Topics chosen have included making cards, a favourite book or film, yoga†¦ However, what is important is that you have some knowledge and confidence with the topic, so that you can concentrate on the actual presenting, teaching and learning. We will write a custom essay sample on Micro Teach or any similar topic only for you Order Now The purpose of the micro-teaching are to: †¢Gain experience of time management, managing learning and learners †¢Use a range of teaching and learning activities in a safe environment †¢Allow for feedback from an experienced tutor and/or peers and †¢Provide an opportunity for reflection and evaluation of own practice and performance. Using the micro-teaching for those with current teaching practice allows an opportunity to try something different as well as helping with time management. To teach effectively it is important to work through the stages of preparing and planning, delivering and evaluating in order to develop own professional practice. 1 Preparing and planning the 15 minute micro-teach sessionUse evidence gathered beforehand, informed by all PTLLS units, to identify your specific subject content and learners’ needs for your micro-teaching session. You MUST base your planning on appropriate time management within the time allowed so you do not try to do too much in the limited time. Setting up for the micro-teach = 5 minutes †¢Delivering the micro-teach = 15 minutes †¢Evaluation feedback from learners = 10 minutes †¢Micro-teaching session = 30 minutes total Use this information to decide the aim (what you want to achieve) and objectives (what you want your learners to be able to do) for your micro-teach session plan. Use your knowledge of you selected topic and your learners to select a number of appropriate teaching methods and lear ning activities for your micro-teach session plan. Identify on the plan at least one opportunity to use an appropriate assessment method to check learning, during the session. 2 Delivering the 15-minute micro-teach session Deliver you topic to your group using the prepared session plan – making sure to communicate effectively and appropriately with individual students and demonstrate good practice in giving feedback to learners. 3 Evaluating the micro-teach and developing own practice As soon as possible following the session complete The session evaluation section of the lesson plan and use it when completing the Individual Learning Record evaluation – which should include a review of the session based on the observation feedback from the tutor-observer and learner feedback. 4 Evaluating the micro-teaching of others Complete an observation form for each observed micro-teaching session, provide feedback to peers and use this information when evaluating your own approaches in order to identify possible ways to improve or develop your own practice. Evidence from the micro-teaching session should be put together as a portfolio and should include noes on: †¢An outline of the learning group – including issues of differentiation, specific considerations, e. g. health and safety †¢Session plan- indication topic/content, aims/ objectives, teaching methods, learning activities, resources, leaning checks †¢Samples of activities/resources used during the session †¢Samples of learning checks/assessment †¢Feedback from tutor/peers †¢Personal session evaluation (this should be brief notes to provide reminder for more detailed evaluations). How to cite Micro Teach, Papers

Sustainable Supply Chain Management

Question: Discuss about the Sustainable Supply Chain Management. Answer: Introduction: The internal process focuses on the management intervention affecting financial or customer outcomes. Supply chain management involves integration and coordination of downstream and upstream activities starting from the procurement of raw materials to finished goods. The need for communication in supply chain management cannot be overstated (Qiang et al. 2014). Recently, a friend of mine narrated me his horrible experience he had with one of the suppliers. A large number of items had been ordered that was supposed to be put in a large container and shipped to Singapore via the ocean. However, the supplier learnt that all the packets would not fit in the large container that was agreed upon. Rather than alerting about the issue, the supplier made his own decision and removed a large number of products without communication. No warning was provided to my friend or the customers. Upon delivery of the products, the ignorant customers received it in a poor condition. The customers were disappointed as they had waited for the products. This situation would have been avoidable if communication was made by the supplier via email, text or call (Zhu, Sarkis and Lai 2013). Therefore, from the above experience I can infer that communication is the key to supply chain management. It may be painful for the supplier in the beginning, but it shall avoid the customers from getting disappointed. If majority of the time spent by the suppliers is to get worried about the blame for delays, he shall be more likely to upset its customers due to the different ways of doing business. Even when it comes to cooperating with different staffs in the organization, the communication process is strained. Both theoretically and in my opinion, proper communication between suppliers and stakeholders can bring creative ideas and improving the supply chain practices. However, if there is limited communication, the ability of the procurement department may influence the end to end process (Ellram and Cooper 2014). Based on the theoretical concepts and studies, I devised a few steps that a successful individual applies at the organization. These steps are inspired by my friend as he follows them to manage supply chains effectively by improving communications. Firstly, the stakeholders or suppliers need to be prioritised. Secondly, he believes that regular meetings with suppliers and stakeholders must be held. He holds meeting on a weekly basis so that proper communication can be made. My friend also uses email that presents a summary with the suppliers. In my opinion, the best strategy and step is to offer options. A list of options shall influence the stakeholders in communicating well and the decision shall not fall out of hand (Turker and Altuntas 2014). Conclusively, I have learned to be clear with the stakeholders for managing the internal process management effectively. Based on the lesson learned from my friends experience, I have learned that the stakeholders must tackle the concern effectively. Quick calls or visits must be paid to the stakeholders for effective communication. References Ellram, L. and Cooper, M., 2014. Supply Chain Management: It's All About the Journey, Not the Destination.Journal of Supply Chain Management, 50(1), pp.8-20. Qiang, N., Huang, Z., Ke, N. and Yang, Y., 2014. Overview of supply chain risk management and the current issues of closed-loop supply chain in China. International Journal of Business Continuity and Risk Management, 5(3), p.236. Turker, D. and Altuntas, C., 2014. Sustainable supply chain management in the fast fashion industry: An analysis of corporate reports. European Management Journal, 32(5), pp.837-849. Zhu, Q., Sarkis, J. and Lai, K., 2013. Institutional-based antecedents and performance outcomes of internal and external green supply chain management practices. Journal of Purchasing and Supply Management, 19(2), pp.106-117.

Hardware Replacement Project Essay Example

Hardware Replacement Project Essay The scope is intended to make sure that a project follows the original plan and does not expand beyond what was finalized. Time is very important for this scenario because this is the amount of time required to complete the project. Since the IT department needs to upgrade the hardware so the new CRM system will work properly, the time of the project must be completed in the projects determined time. Time and cost work hand-in-hand in a project like this. Cost is based on the time to complete a project multiplied by the daily cost of human resources required to complete the project. This would include the cost of hardware, software, and work space. This Is Important In this scenario because the new CRM system Is In need of need hardware. This should follow the scope of the project by determining the budget. Quality Is Important In this scenario because If the new hardware doesnt function properly with the new CRM system the whole project is a waste of time and money. The quality tells the management how well the end result of a project and if it satisfies the objectives specified. The new hardware needs to have improved organizational performance and decision making. This would also include the accuracy and timeliness of information produced by the new system and ease of use. Risk refers to the potential problems that would threaten the success of the project. This works hand-in-hand with time and cost. If there is a problem that rises in this scenario the time of the project could increase as well as the cost. This can also have a direct negative effect on the quality of the project. If a potential problem occurs It can cause the quality of the project to decrease. We will write a custom essay sample on Hardware Replacement Project specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Hardware Replacement Project specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Hardware Replacement Project specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Probably one of the top considerations that should be applied when selecting projects would be selecting projects that promise the greatest benefit to the business. If the project doesnt increase a companys profit, technology, or efficiency, then it is useless to start a project. These considerations would include determining project costs and benefits. In this scenario you would need to look at the tangible benefits and the intangible benefits. Tangible benefits can be quantified and assigned a monetary value. Intangible benefits, such as more efficient customer service or enhanced decision making, cannot be immediately quantified. Here are some implementation costs, operational costs, tangible benefits and the intangible benefits that could happen In a scenario Like this one. Hardware, software, and personnel (or human resources) would have an Implementation cost. Computer processing time, maintenance, operating staff, user time, and ongoing training costs would be the operational costs. Tangible benefits would Include: Increased productivity, lower operational costs, reduced workforce (in some cases), lower computer expenses in the future, a reduced rate AT growth In expenses, Ana Increase sales. Intangible Dentists would Include: improved asset utilization, improved resource control, improved organizational planning, more timely information, more information, increased Job satisfaction, improved operations, higher client satisfaction, and a better corporate image. The five variables to this scenario should be able to show the internal rate of return (AIR) and the rate of return on investment (ROI). If the IT department doesnt have a ROI for the improved CRM, the company could lose more profit than what is gained and could fall to bankruptcy. With a project like this the IT department would need to have an information systems plan that shows how specific information systems fit into their companies overall business plan and business strategy. This plan should notation a statement of corporate goals and specify how information technology, such as the new CRM system will help the business attain these goals. This plan should describe organization changes, including management and employee training requirements; changes in business processes; and changes in authority, structure, or management practices. The IT department would then show how the proposed CRM system would fit into this plan. Once the overall direction from the information systems plan is achieved the next step is the portfolio analysis. This will help the company evaluate alternative system projects. Since each of the information systems project carries its own set of risks and benefits, the IT department will need to weigh the risk and return from their systems investment. Once these steps have been taken the next step for the IT department would be implementation and change management. Implementation simply refers to all the organizational activities working toward the adoption and management of an innovation, such as a new information system (CRM). Project risk is influenced by project size, project structure, and the level of technical expertise to the information systems staff and project team. An information systems Project like CRM and the entire implementation process should be managed as planned organizational change using an organizational impact analysis. Management support and control of the implementation process are essential, as are mechanisms for dealing with the level of risk in each new systems project. Formal planning and control tools (including Gaunt and PERT charts) track the resource allocations and specific project activities. Users can be encouraged to take active roles in systems development and become involved in installation and training. Global information systems projects should involve local units in the aeration of the design without giving up control of the project to parochial interests. There is also project management software; this is a tool that is available to automate the creation of Gaunt and Pert charts and to facilitate the project management process. This software typically features capabilities for defining and ordering tasks, assigning resources to tasks, establishing starting and ending dates for tasks, tracking progress, and facilitating modifications to tasks and resources. An example of this software would be [emailprotected] Project, which is the most widely used. Jensen

Free Essays on Oil Sands

Oil is one of the most important resources consumed in modern day society. It provides not only raw materials for the making of plastics and other synthetics, but it also provides fuel for energy, industry, heating, and transportation. The fuels that are extracted from oil contribute to more than half of the world's total supply of energy. Oil provides fuel for automobiles, tractors, trucks, aircraft, and ships. Oil products are used to heat homes and commercial buildings, and it is also used to generate electricity. Oil products are the basic materials used for the manufacture of synthetic fibers for clothing, plastics, paints, fertilizers, insecticides, soaps, and synthetic rubber. The use of oil as a source of raw material in manufacturing is vital to the functioning of modern day industry. This critical analysis explores the history of oil, the oil sands process, and the economic impact of oil on the modern world. The oil industry goes way back, this sector has been an influential force to society as early as 1880. Oil’s primary use in the 19th century was for candles, grease, and lamp fuel in Canada. It wasn’t until the First World War in which this sector started to boom. By the turn of the century, oil started to fuel cars, tractors, trucks, industrial equipment, and airplanes in Canada. This era was known as â€Å"the Great Oil Age†. Oil began to shape people’s lives, cities, and countries. At the turn of World War II a new discovery of oil had been accomplished in the fields of British Columbia, Saskatchewan, and Alberta. Finding these gas fields impacted the Canadian economy with a mighty force. â€Å"By 1990 that industry produced 550 times as much oil as in 1930, 165 times as much natural gas. And Canada’s producing provinces, especially Alberta, soon found their economies driven by powerful petroleum engines.†(Reference #2) The process involved in removing the oil sand from the mine and extrac... Free Essays on Oil Sands Free Essays on Oil Sands Oil is one of the most important resources consumed in modern day society. It provides not only raw materials for the making of plastics and other synthetics, but it also provides fuel for energy, industry, heating, and transportation. The fuels that are extracted from oil contribute to more than half of the world's total supply of energy. Oil provides fuel for automobiles, tractors, trucks, aircraft, and ships. Oil products are used to heat homes and commercial buildings, and it is also used to generate electricity. Oil products are the basic materials used for the manufacture of synthetic fibers for clothing, plastics, paints, fertilizers, insecticides, soaps, and synthetic rubber. The use of oil as a source of raw material in manufacturing is vital to the functioning of modern day industry. This critical analysis explores the history of oil, the oil sands process, and the economic impact of oil on the modern world. The oil industry goes way back, this sector has been an influential force to society as early as 1880. Oil’s primary use in the 19th century was for candles, grease, and lamp fuel in Canada. It wasn’t until the First World War in which this sector started to boom. By the turn of the century, oil started to fuel cars, tractors, trucks, industrial equipment, and airplanes in Canada. This era was known as â€Å"the Great Oil Age†. Oil began to shape people’s lives, cities, and countries. At the turn of World War II a new discovery of oil had been accomplished in the fields of British Columbia, Saskatchewan, and Alberta. Finding these gas fields impacted the Canadian economy with a mighty force. â€Å"By 1990 that industry produced 550 times as much oil as in 1930, 165 times as much natural gas. And Canada’s producing provinces, especially Alberta, soon found their economies driven by powerful petroleum engines.†(Reference #2) The process involved in removing the oil sand from the mine and extrac...

Changes in American Government of the 20th Century Literature review

Changes in American Government of the 20th Century - Literature review Example As a result of his determination, Collier soon gained the respect and admiration of Roosevelt and Ickes. While making changes in their government policies, (Olson 1986, 108) both men were open to the incorporation and implementation of new and unconventional ideas of possible reform. Because of their steadfast faith in him, Collier was given permission to change or modify government policies during the Depression. Collier initiated the Indian New Deal, which was a revolutionary approach to the reformation of Native American Indians. As a staunch believer in cultural pluralism, he understood the importance of ethnic values and community solidarity. Such principles led Collier to adopt an acculturated approach in assimilating the Native Americans into the mainstream of society. Olson clearly describes the manner in which Collier attacked the Indian problem and his success in assimilating the Native Americans into the dominant society. In this enlightening book, he reveals how, even tho ugh greeted with a multitude of opposition from American critics, Collier firmly believed in his goals and sought to fulfill them at any cost. As the prior allotment program was a major social and economic disaster, he then set out to reconstitute the tribes and enhance their traditional land base. Not satisfied to deal solely with reform work, Collier went a step further and convinced President Roosevelt to abolish the Board of Indian Commissioners on the basis that it was a huge obstacle in the wake of reform. (Olson 2006, 109) Collier, wanting the Native Americans to play a more active role in their decision making, provided them with specialized training for the management of their land and natural resources. He also insisted that the United States Federal Government should not, in the name of assimilation, suppress the culture and tradition of the Native Americans but should foster the preservation of their distinctive nativity.

Wireless Security Research Paper Example | Topics and Well Written Essays - 1750 words

Wireless Security - Research Paper Example This method is convenient because one can work from anywhere in the house or in his business using his or her laptop. It also makes it possible to connect various computers to the internet, which does not require the use of many disorganized wires or cables as can be in wired networks (Onguardonline.gov, 2012). Wireless local area networks (WLANs) have become explosively popular, which have dramatically altered the way in which people access data, surf the internet and read their e-mails. WLANs are now everywhere in libraries, coffee shops, hotels, airports, college campuses, and many other public places. WLANs initially became accessible in 2000 and since then, they have deeply penetrated into people’s everyday lives, becoming widely used amongst individuals and businesses. However, despite its popularity, there are many security threats that are associated with the wireless technology, thereby preventing them from being widely spread. WLANs have been the key targets for atta ckers because of the mode of wireless transmission and the vulnerabilities exposed to the traditional standards of wireless networks. Owing to the fact that indicators are not restricted to a wire or a cable in a wall, invaders can capture an unencrypted wireless message and read or even alter the private contents of the message. Because the earlier mechanisms used in wireless security did not adequately provide defense against such attacks, WLANs provided an avenue for attackers to access an organization’s network and take away important information (Us-cert.gov, 2008). The Institute of Electrical and Electronic Engineers (IEEE) is the most influential and widely known organization for wireless communications and computer networking. The IEEE dates back to 1884 and it began its work on developing architecture standards in computer networks in the early 1980s. This work was known as Project 802, which quickly expanded into various types of network technology. The IEEE 802.3 w as one of the most famous standards developed, which set stipulations for Ethernet local area network technology. In 1990, a committee was formed to come up with a standard for WLANs that would operate at a speed of one and 2Mbps. A number of different proposals were recommended before a draft that went through seven different revisions was developed. In 1997, the IEEE approved and adopted the IEEE 802.11 standard. This was the first WLAN standard which defines the physical (PHY) and the media access control (MAC) layers for a LAN that is wireless connected. It deals with local area networking where the associated devices communicate via air to other devices that are close to each other (Intelligraphics.com, 1995). Although a speed of 2 million bits per second was preferable in 1990 for wireless networks, it was no longer satisfactory for use in modern wireless networks. The IEEE body reviewed the 802.11 standard to determine the possible changes that could be executed to increase t he speed. A new IEEE 802.11b amendment was formed in 1999. The amendment included two higher speeds – 5.5 Mbps and 11Mbps to the original speeds of 1Mbps and 2Mbps in 802.11. The new standard (IEEE 802.11b) could support devices that of up to 375 feet(115 meters) away from each other using 2.4GHz radio frequency spectrum. During the same period, the IEEE as well provided another standard with higher speeds. The standard developed was IEEE 802.11a, which indicates a maximum speed of 54Mpbs using the 5GHz radio frequency spectrum. The remarkable achievement of the IEEE 802.11b impelled the IEEE to revisit the 802.11b and 802.11a standards to find out whether they could develop a third intermediary standard (Ciampa, 2009). Ciampa (2009) further explains

Impact of Giorgio Armani on Fashion

Impact of Giorgio Armani on Fashion Introduction Giorgio Armani, the sole share holder, Chief Executive Officer, President and chief designer of Giorgio Armani SpA which is one of the most profitable fashion houses, is quite qualified for the interlocking work of design, management and marketing. Since the early eighties, he had been recognized as one of the most successful and well-selling designers in global fashion industry. Teri Agins (2000) stated that Giorgio Armani is one of the worlds best-selling designer, a creator who was equal parts steak and sizzle—fashion and marketing. In addition, once, it was published in Forbes (Richard Heller 2001) that ‘Armani is unique. Hes the only designer in the world who has been able to combine real creative genius with a tremendously astute business sense. As an icon to fashion newcomers, stars and fans, Giorgio Armani has created a super fashion empire which owns 10 lines (Armani Prive, Giorgio Armani, Armani Collezioni, Emporio Armani, AJ Armani Jeans, A/X Armani Exchange, Armani Junior, Armani Casa, Armani Cosmetic and Armani Hotel), more than three hundred stores in thirty-six countries, thirteen factories all over the world and approximately five thousand employees. He keeps perfect balance between the role of designer and director. Mr. Armani was chosen as the worlds most successful designer by Forbes in 2000 and honored with a lifetime achievement in a 2004s gala event organized by the Fashion Group International which is a global non-profit association with a membership of over 6000 professionals of achievement and influence representing all areas of the fashion, apparel, accessories, beauty, and home industries to commend his inapproachability talents and high status in fashion area. This article will be separated into three parts to wholly demonstrate Giorgio Armanis major contribution and evaluate his status and impact in the field of fashion. The Design Revolution Giorgio Armani brought Giorgio Armanis Unique Marketing Strategy Conclusion Design Revolutionary Giorgio Armani, one of the most famous fashion designers known by people of all ranks and classes in the world, is the undisputed genius of fashion. This Italian designer first made a name for himself by his menswear. Followed 1975s successful menswear fashion show, he started designing chicly womens wear in 1976. However, Armani lead the fashion trend at that time and indeed revolutionized the mens and womens dressing way, thus he was usually cited as the worlds best-recognized, most commercially successful, and personally wealthy designer. (Mary Lisa Gavenas, 2008) ‘Elegant, ‘Masculine and ‘minimal are the commonest words to describe Armanis style. All Armanis cuts are simple, clean and as straight as possible. It nullifies the conflict between dignity and sex, between dress and power. It also produces an aesthetic beauty on the level of the liberation of social minorities and sexualities; acquires public importance through diffusion and mass culture, while remaining open to the imaginary and the sensual; creates narcissistic commodities no longer determined only by functionality, but also by such models of symbolic identification as gender and status. ( Germane Celant , 2000) Iconic Design As a fashion master, Giorgio Armani has created a significant number of design classics, such as ‘Pantsuits for women, ‘Unconstructed Suit , ‘Ethnic Style and ‘Casual Luxury. But if we have to select one as his representative work, jacket, is the inevitable choice. It is generally known that Armani is dubbed as the king of jackets by mass media, not merely because he is the first person who designed the jacket in 1975, but also since he devoted to update it and make it iconic. For Giorgio Armani, one jacket was all it took to initiate his triumphant career and to change both the streetscape and the history of fashion. Certainly it was a special jacket, something new, which miraculously illustrated the needs and not merely the aesthetic of the moment. It was created to fit the restlessness and new authority of women, and to offer men the impetus to liberate themselves from the uncomfortable armor they had been using to protect their dignity and insecurities. (N atalia Aspesi, 2000) As mentioned in the Emporio Armani magazine, published in 1996, ‘when I began to design, men all dressed in the same way. American industry called the shots, with its technicians scattered all over the world†¦Ã¢â‚¬ ¦ all impeccably equal, equally impeccable. The Mao Syndrome. Everyone wore the same uniform, a bit wider here, a bit more tapered there, but the substance was always the same. You couldnt tell them apart. They had no defects. But I liked defect. I wanted to personalize the jacket, to make it more closely attuned to its wearer. How? By removing the structure. Making it into a sort of second skin. Armani is bold in making innovations and he has never stopped his step. He exerted himself to develop his design around the jacket which was the staring pointing for his career. Armani renewed and redesigned the jacket almost each season. He illustrated that his small but crucial discovery lies in having imagined garment which falls over the body in a surprisingly natur al manner. (Giorgio Armani, 1996) The appearance of jacket offered a new way of dressing for both men and women. Germane Celant (2000) pointed that his jacket was a tool of unstable identity that could adapt itself to any bodily context whatsoever, thus satisfying the emotional and psychological requirements of a femininity tending to the masculine as well as a masculinity that aspired; it situated itself in the area of androgyny. However, jacket has been created for more than twenty years, but so far it has been widely updating in fashion industry. There is no exaggeration to say that, from mass market to luxury market, the iconic design jacket existed everywhere of fashion area. Mens Wear It is widely known that Giorgio Armani began his career by freeing men from the monotonous uniform and offering them varied ways to dress. From years to years, collection to collection, he increasingly designed casual luxury, comfortable but cool menswear on the basis of clear knowing mens desire. It is commented by Farid Chenoune (1993) that Armani initially designed clothes for sexy, thickest and broad-bottomed men, thereby shifting the center of masculine anatomical interest from the back (in contrast to the earlier fashion for tight, flat pants with their ‘exposed—beam look). As mentioned before, in 1975, Giorgio Armani caused a splash in fashion industry. His shocked-world jacket was endorsed by male fans who clustered round Armanis fashion concept. Through several years exploration and innovation, Armani became one of the best-selling menswear designers in the end of 1970s, but he didnt became dizzy with the successes already won, he continued to expand his impact in fashion trend, especially in menswear. In the beginning of 1980s, with the popularization of cinema and television, the whole society has liberate its male sartorial possibilities so they may often coexist and interpenetrate (Anne Hollander, 1994). Armani successfully caught the chance and established cooperated relations with Hollywoods movie industry. Paul Schraders 1980 film American Gigolo put Armani on the publics radar again. In the movie, actor Richard Gere dressed exclusively in Armani. Teri Agins (2000) suggested that the movie was a walking Armani fashion show. Indeed, from then on, mens dressing perception was absolutely different. Maetha J. Nelson (2000) also supported that the imagination that shaped a wardrobe so supple and seductive for Richard in American Gigolo that menswear in this country was never the same again. Giorgio Armani, whose design style was looked upon as sexy, elegance and good quality, was recognized as a progenitor of the Wall Street‘Yuppie. Womens Wear ‘Giorgio Armani changed the face of womens fashion beginning in the ‘70s. Thousands of confused women placed their confidence in him, and were overnight transformed to best dressed. said by Anjelica Huston, an actress. The famous architect Gae Aulenti also declared for this view. She explained that Armani is expressing with continuity a sense elegance that derives from both the intellect and the sense. According to female celebrities appreciation to Armani, it is easy to understand and conclude the status and influence of Giorgio Armani in womens wear design. Armani had cast the same spell over a new generation of executive women who were unimpressed with the fussy, figure-molding haute couture that was coming out of Paris. Armanis soft, comfortable tailoring went over big in feminist age (Teri Agins, 2000). As Anne Hollander (1994) mentioned in Sex and Suit: the evolution of modern dress, the modernizing clothes for women had meant copying mens clothes, directly or indirectly, one way or another. Giorgio Armani may not be the first or the sole one who borrowed menswears tailor to womens wear, but he may be the one who made the greatest impact. It is also supported by Farid Chenoune (1993) that Armani dressed women in fashions directly inspired by menswear and gave professional women the same kind of subtly powerful uniform that men had. In the 1970s, since women were allowed to share the job with men and assert themselves in office, the need of suitable and graceful working-clothes was pressing. Coward (1984) indicated that womens bodies and the messages which clothes can add are the repositories of the social definitions of sexuality, and women are always the defined sex and the display of those definitions. Giorgio Armani was aware of it and went in for designing what business women want. From 1970s to current, Giorgio Armani, whose pantsuits were the pinnacle of ‘power-dressing, has demonstrated a major contribution in working womens fashion. Fashion begins and ends with the consumer (Maria Costantino, 1998). Since Armani knew clearly his customers needs and satisfied them, his label has become synonymous with the power suit. Maetha J. Nelson (2000), the managing editor of In Style Magazine, criticized Giorgio Armanis contribution in womens wear that ‘The designer who showed women they could dress for the office without looking like men. UNIQUE MARKETING STRATEGY Giorgio Armani, who built the empire by himself, is not only a great designer, but also a marketing genius with astute business sense. Armanis marketing strategies always combine with his design. Armanis huge success is attributed to his fantastic design, creative marketing strategy and distinct business form. None of them could be ignored. From 1980 onward, Armani proved his business mettle by successfully sign license, expanding into allied fields, open his own stores, maintaining tight control of his distribution, and acquiring established manufacturing facilities (Mary Lisa Gavenas, 2008). He had the initiative of his empire by the 21st century, while his peers had sold their business. Celebrity Strategy The symbiotic and tight relationship between fashion designers and celebrities, especially the Hollywoods stars, could tract back to the 1950s. As Martha Nelson, the editor of in Style, concluded that celebrities work on another level because people think of them as real people more than models. There is no doubt that celebrities are symbols of fashion trend. Personal purchase bias of mass, paying close attention to what they wear, which brand they adore, may be influenced by celebrities, such as singer, actor, sport star, artist and socialite. Celebrity strategy, which was supported to carry out by Giorgio Armani, is of prime importance in Armanis promotion plan and plays a significant part in brand growing. Teri Agins (2000) proved that Armani was the first designer to milk his celebrity connections by developing a publicity machine to get his clothes on the backs of Hollywoods most influential and most visible A-list of actors, directors, producers and agents. Such headliners became an integral component of his master marketing plan to keep his trademark in lights Since 1980s, Armani has designed for celebrities to attend Oscars or other red-carpet events. For this Italian designer, Oscar night was regarded as a key marketing chance to publicize his brand. With the huge success of his celebrity strategy, Armani is widely favored by celebrities and regarded as the sure choice. Hamish Bowles (2000) pointed that Armanis intimate involvement with present-day Hollywood seems therefore an inevitable one. Diffusion Line It is difficult to confirm that Giorgio Armani is the first designer who put forward the concept of diffusion lines, but he must be the most successful designer who created his own sub-brands and diversified new product categories, created a coherent ‘branded environment'(Mark Tungate, 2005). From haute couture to ready-to-wear, from menswear to womens wear, from evening dress to home wear, from cosmetic to hotel, Armani offers varied products and Armanis featured lifestyle to different ranks and classes. After Armanis first attempt and success in brand extension, a significant number of fashion companies followed his step, develop their own sub-brand, which extremely changes the structure of fashion industry. Giorgio Armanis empire has developed 10 lines whose objects oriented are various. Followed section will simply introduce them. Armani Prive: Haute couture line. It is only available for the top part of customer pyramid. It is regarded as the sure dressing for celebrities to attend red-carpet events Giorgio Armani:The most expensive label for ready-to-wear. It is the most favorite brand for the elites who work in the Wall Street, and the executive women who are wealthy, confident and stylish. Armani Collezioni: The high end line for ready-to-wear, but cheaper than Giorgio Armani. The line is typically aimed at an older customer who does not desire trendy design, but places emphasis on high quality more classic items ( YourNewFragrance.com, 2008). Emporio Armani:The medium line designed for ambitious youth. This line is unique because it features products that more affordable than the products featured on high end lines, but also supplies items that cost more than the ones in cheaper lines (Paulagerie, 2009). AJ Armani Jeans:The special line for denim-related garments. A/X Armani Exchange: The lower-end line. It is geared toward older teens and young adults with a contemporary fashion style (YourNewFragrance.com, 2008). Armani Junior: A line designed for children. Armani Casa: Special high-end home lines, whose products include furniture, linens, home wear and so on. Armani Cosmetic: A special collection of Armani featured cosmetics, such as skin care, perfume, and cologne. Armani Hotel: Under this label, there are luxury hotels and resorts which smoothly give publicity to Amanas lifestyle. Conclusion If we considered the couture designer as an artist (Linda Welters, 2007), Giorgio Armani has done for fashion which Picasso has done for painting (Franco Maria Ricci, 1982). Colin McDowell (1997) commented that Armani look can be worn by all age group with confidence because like Chanels fashion for women, it eschews gimmicks, ignores fashion fads and springs from a philosophy based on an understanding of mens needs and a faultless technique which brings its own logic to everything the designer creates. It is indisputable to research and analyze in two direction  created a niche for himself with his elegant designs, mostly done in a neutral palette. Although his fashion house, , was much smaller than many other fashion houses, it was one of the most profitable. Another distinctive feature of the house was that Armani headed both the creative as well as the business sides, which was not the norm in the industry.